Ad Ops Daily Briefs: November 14 2008

– Integrated Marketing – How to Get Past the Competitive Clutter
From brainstorming to execution, integrating all aspects of your marketing campaigns is key to increasing your sales. Enter B2B expert Julia Pitlik, Senior Director Marketing Communications at Fujitsu, who will share her successes in getting past the clutter at the D/FW American Marketing Association’s Executive Luncheon, held Wednesday, Nov. 19th, 2008.
At this event, Pitlik will discuss segmentation and consistent messaging across all mediums such as: media analyst relations, advertising, e-media programs, trade shows, lead generation programs, competitive analysis, RFP responses, and direct sales. She will also provide concrete examples and ideas on how to break through the noisy competitive landscape.