NEW YORK & SAN FRANCISCO – Bluewolf (www.bluewolf.com) today launched a new cloud based solution designed to allow multi-channel media companies to seamlessly manage the complex advertising sales lifecycle on Force.com. Expanding on its already successful MediaTrak SalesPack offerings, the new Bluewolf AdBooker and AdSync solutions manage the advertising process from sales lead to placement to billing — for print, broadcast, online, seminars and more. A leader in SaaS consulting for media companies, Bluewolf’s consulting clients include FOX Interactive Media, the Wall Street Journal, and CNN.
“The Bluewolf MediaTrak SalesPack is a complete solution that will help media organization move into the 21st century,” said Corinne Sklar, vice president of marketing for Bluewolf. “MediaTrak is extremely easy to customize, with quick time to value, providing a cost-effective alternative to traditional on-premise media solutions like Mactive and AdMarc that are cumbersome and difficult to customize. We understand the complexities of managing ad sales and the entire media sales lifecycle through working to revolutionize the process with the largest media companies in the world. We designed MediaTrak to meet the needs of media companies in this fast-changing landscape.”
“The newspaper industry is struggling to compete in today’s market,” said Mike McLeland, a 20-year media industry veteran with Hearst and Gannett. “One of the challenges that the industry faces is the fact that we’ve traditionally been slow to adapt and change. The speed to market and flexibility of Bluewolf’s new system will help newspapers adapt quickly and compete. Changes on a traditional system from current vendors can take one to two years or more. The same changes on this system take weeks or months, and would be implemented instantly for all users.”
Bluewolf MediaTrak SalesPack Includes:
MediaTrak Ad Booker: Enables media companies to better manage advertising insertion orders for multiple lines of business, including print, broadcast, online and seminars. It automates the calculation of complex commission splits. With an easy-to-use interface, it enables advertising executives to select brands and add information respective to the brand of each line of business.
MediaTrak AdSync: Enables media companies to execute the entire ad sales cycle, from order entry to editorial to billing. In addition, it allows advertising agencies to place orders through a web portal. With AdSync, media companies can keep up with the speed of the market, realize lower total cost of ownership, and deliver further business efficiency by integrating with existing systems. In addition, the new MediaTrak AdSync includes a robust on-demand billing system, powered by Zuora (R), the leader in online subscription billing and recurring payments. It enables media organizations to oversee all of their advertising functions, including classified, retail, Web, order entry, Internet sales, billing, accounting receivable and business administration
MediaTrak Client Manager: Launched in 2007, this media-specific Salesforce CRM solution allows media organizations to track complex relationships among brand, advertiser and agency, providing a complete view of the business. It manages client insertion orders in one interface and has pre-built media-specific reports. Client Manager helps media organizations build strong customer relationships and market awareness to drive ad sales success.
Bluewolf’s MediaTrak is available immediately via the Force.com AppExchange at http://www.salesforce.com/appexchange.com, or by contacting Bluewolf at www.bluewolf.com. MediaTrak AdSync will be available later this year, and all MediaTrak solutions will be demonstrated at Bluewolf’s booth at salesforce.com’s Dreamforce user and developer conference, November 2-5, 2008 at the Moscone Convention Center in San Francisco.
About Bluewolf
Bluewolf is the leading Software as a Service, Open Source and Cloud Computing consulting company focusing on deployment, development and adoption of enterprise software applications. With eight years of SaaS experience and more than 1,200 customers, Bluewolf is defining a new style of consulting based on their Agile Consulting model that guarantees success and delivers on the promises of Cloud Computing. Bluewolf clients include Dow Jones, ADP, General Electric, and Fox Interactive Media.
