Ad Ops Daily Briefs: November 18 2008

MySpace Globally Launches Profile 2.0
MySpace, the world’s premiere social network, today announced the launch of Profile 2.0, the next step in the iterative global site redesign, enabling millions of users to opt-in and customize the appearance of their profiles using an innovative new drag-and-drop user interface. Profile 2.0 builds on MySpace’s existing framework and integrates a new friend categorization functionality to offer even deeper levels of creativity and control for users.
“Profile 2.0 is everything users have been asking for,” said Tom Anderson, President and co-founder of MySpace. “You can now make your profile look different to different groups of friends. It gives users the privacy and customization they want.”

Full-service Marketing Agency M/C/C Earns Multiple Awards for Creative Advertising
Another year of creative genius at M/C/C, another smorgasbord of awards representing the fresh ideas put into each campaign. The Dallas-based marketing, advertising, public relations and Internet marketing agency is the recent recipient of four creative honors for successful advertising and marketing campaigns produced for its various clients. At the 2008 MarCom Awards, M/C/C received two platinum awards and an honorable mention, and at the Creativity 38 Awards, the agency took home silver.