Smaato Announces VC partners for Mobile Advertising Award

Tim Draper Will Join Award Jury
Mobile World Congress 2009

SAN FRANCISCO – Smaato Inc., a pioneering provider for mobile advertising solutions announced that Tim Draper of DFJ will join the distinguished jury of the Smaato Mobile Advertising Award. Together with Silicon Valley based and Smaato also announced the names of the four venture capital partners, who will be introduced to the winning company:

* Tim Draper, Draper Fisher Jurvetson (Menlo Park)
* Howard Hartenbaum, August Capital (Menlo Park)
* Frédéric Veyssiere, Innovacom Venture Capital (France / San Francisco)
* Niall Davis, aeris CAPITAL (Switzerland / San Francisco)

Ragnar Kruse, CEO & Co-Founder of Smaato stated: “We are proud that, together with, we created an outstanding opportunity for the award winner to be introduced to the VC community. The winning company has the chance to gain recognition from first class venture capital partners. This is a fantastic opportunity for a young mobile company.”

About the Smaato Mobile Advertising Award:

The award will honor mobile publishers or developers with an outstanding mobile ad-enabled solution either in-app or mobile web app/widget. Developers shall provide a video pitch of about 1 min 30 sec. and upload it to the award section at ( In addition they may provide up to 3 PDF pages of screenshots and supporting materials. Deadline: November 21, 2008.

Besides meeting with the above named venture capital partners, Smaato will invite the winner to participate at the Mobile World Congress, taking place in Barcelona, Spain in February 2009. An additional prize will be a free booth at the M-Days in Munich, Germany in January 2009.

The jury members are: Adam Zawel (, Bambi Francisco (, Bena Roberts (GoMoNews), Caroline Lewko (WIP), Giselle Abramovich (Mobile Marketer), Jim Cook (MobiAdNews), Lubna Dajani (Mobile Monday, NYC), Mark Wächter (Mobile Monday, Germany & BVDW), Michael J. O’Farrell (dotMobi MAG), Ragnar Kruse (Smaato Inc.) and Tim Draper (Draper Fisher Jurvetson).

About Smaato Inc.

Smaato Inc. ( is a leading mobile advertising technology company that provides the open mobile advertising platform called SOMA™ (Smaato Open Mobile Advertising) for publishers, developers, ad sales networks and operators. The SOMA ad-exchange platform enables the delivery of targeted advertising to mobile phones within applications and on mobile web sites. SOMA’s unique feature is the aggregation of multiple leading ad sales networks globally to maximize mobile advertising ARPU. Silicon Valley based Smaato has its headquarters in Redwood Shores. The European office is in Hamburg, Germany.