NEW YORK – Reportlinker.com announces that a new market research report related to the Advertising industry is available in its catalogue.
World Advertising Industry Market Brief
The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the industry, and provides the reader with concise, and crisp primers on up-to-date, and evolving trends and issues, modes of advertising (conventional and contemporary), and their respective revenue generation potential, and expenditures by region/end industries. The discussion on global market overview is tagged with short commentaries, and outlook, which offer unbiased opinions on the industry’s future performance. The report also provides a recapitulation of recent mergers, acquisitions, and other noteworthy strategic corporate developments. The reader stands to gain a macro level understanding of the scenario prevalent in regional markets. Purposed to offer an introductory prelude, the regional markets briefly abstracted, and summarized include the US, Canada, Japan, France, Germany, Italy, UK, Spain, Sweden, the Netherlands, Russia, Poland, Romania, Australia, China, India, South Korea, Taiwan, Thailand, Brazil, Mexico, Middle East and South Africa. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 2,111 companies worldwide.
ADVERTISING INDUSTRY GOS-047 A GLOBAL OUTLOOK, SEPTEMBER 2008
CONTENTS
1. Overview 1
Table 1: Leading Regional Markets in Advertising Industry (2006): Based on Revenues – United States, Japan, United Kingdom, Germany, France, and China 1
Table 2: Regional Advertising Markets with Fastest Growth (2005-2006): Ranked by Annual Advertising Expenditure 1
2. Trends and Issues 2 Events – A Booster to Growth 2 Traditional Media Retain Stronghold While New Media Proliferate 2 Asia Boosts Global Ad Spend Growth 2 Online Advertising Market – Favorable Prospects in the Near Future 2 Intelligent Three-Dimensional Ads to Drive Up Future Growth 2 Consolidation Marks the Advertising Sector 3 New Technological Innovations to Drive Up the Advertising Sector 3 Mobile Advertisement Catching on 3
Table 3: Global Mobile Advertising Market (2006): Revenues in US$ Billion by Segment – Mobile TV, Mobile Search Web Pages, Text/Picture Messaging, and Others 3
3. Focus on Modes of Advertising 4 Conventional vis-à-vis New Modes 4
Table 4: Worldwide Advertising Market (2005): Percentage Breakdown by Media – Television, Newspapers & Magazines, Radio, Outdoor & Others, Internet and Cinema 4 Television 4 Print Media 4 Radio 5 Outdoor 5 Online 5
4. Mergers and Acquisitions 5
5. Strategic Corporate Developments 28
6. Service/Concept Launches 37
7. A North American Perspective 40
7a. United States 40 Overview & Outlook 40
Table 5: Advertising Market in the United States (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Magazines, TV, Radio, Cinema, Outdoor, and Online 40 Select Ad-Expenditure Related Analytics 41
Table 6: Leading Advertised Product Categories in the United States (2006): Ranked by Advertising Expenditure 41
Table 7: Biennial Political Advertising Expenditures in the United States (2004 & 2006): By Advertising Medium in US$ Million 41
Table 8: Airline Advertising in the United States (2005): Leading Players Ranked by Ad Expenditure in US$ Million 42 Radio Advertising 42
Table 9: Number of Advertising Minutes/Hour by Radio Station Format in the United States (2006) 42 Online Advertising on an Upward Trajectory 43 Outdoor Advertising – High Potential for Growth 43 Television 43
Table 10: Leading Three Advertised Product Categories in the US (2006): Ranked by Seconds of Television Exposure 43
Table 11: Leading Advertisers in the US (2006): Ranked by Seconds of Television Exposure 43 Magazines & Journals 44
Table 12: Leading Magazines in the United States Ranked by Advertising Revenues in 2006 – People, Better Homes and Gardens, Time, Parade, Sports Illustrated, Good Housekeeping, Newsweek, USA Weekend, The EW York Times Magazine, Woman’s Day, In Style, Vogue, Cosmopolitan, Ladies’ Home Journal, and Family Circle 44
Table 13: Leading Advertisers in the US (2006): Ranked by Magazine Advertising Expenditure 44
Table 14: Leading Business Periodicals in the United States (2006): Ranked by B2B Advertising in terms of Number of Pages 45
Table 15: Leading Periodicals (B2B Titles) in the United States (2006): Ranked by Number of Ad Pages 45
Table 16: Leading Journals in the US Broadcast/Video Periodical Business-To- Business Advertising Market (2006): Ranked by Number of Pages 46
Table 17: Leading Publishers in the United States (2006): Ranked by Print Advertising Spending in terms of Number of Pages 46
Table 18: Leading Business-to-Business Advertisers in Developer/Technical Periodicals (2006): Ranked by Number of Ad Pages 47
Table 19: Leading Product Categories Advertised in Magazines in the US (2005): Ranked by Expenditure in US$ Million 47
7b. Canada 48 Overview 48
Table 20: Advertising Market in Canada (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Magazines, TV, Radio, Outdoor/Transport, and Online 48 Online Advertising: Promising Potential 48
8. Japan 49 Overview 49
Table 21: Advertising Market in Japan (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Magazines, TV, Radio, Outdoor, and Online 49
9. A European Perspective 50 Overview 50 Analysis by Medium 50 Newspaper Advertising 50
Table 22: Newspaper Advertising Medium in Europe (2003-2008): Annual Revenue Estimates in for Select Countries in US$ Million – Germany, United Kingdom, Spain, Italy, Russia, France, The Netherlands, Sweden, Poland, and Romania 50 Television Advertising 51
Table 23: Television Advertising Medium in Europe (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – Italy, United Kingdom, Russia, Germany, Spain, France, Poland, The Netherlands, Sweden, and Romania 51 Radio Advertising 52
Table 24: Radio Advertising Medium in Europe (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – France, Germany, Spain, United Kingdom, Italy, Russia, Poland, The Netherlands, Sweden, and Romania 52 Cinema Advertising 53
Table 25: Cinema as an Advertising Medium in Europe (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – United Kingdom, Germany, France, Poland, Italy, Spain, Russia, Sweden, The Netherlands, and Romania 53 Outdoor Advertising 54
Table 26: Outdoor Advertising Medium in Europe (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – Russia, United Kingdom, France, Germany, Spain, Poland, Italy, Netherlands, and Sweden 54 Online Ad Spending 54
Table 27: Online Advertising in Europe (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – United Kingdom, Germany, France, Italy, Sweden, and Spain 55 Interactive Television 55
Table 28: Europe Interactive Television Advertising Revenues by Region: Percentage Market Share for 2004 and 2008 for UK, France, Germany, Italy, Spain, Sweden, and Others 56
Table 29: Interactive Television Revenues by Source in Europe: Annual Market Estimates for 2003 through 2008 in Millions of US$ for Pay per Play, Subscriptions, Advertising, and Others 56
9a. France 57 Overview 57
Table 30: Advertising Market in France (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Magazines, Newspapers, Outdoor, Radio, Online, and Cinema 57 Online Advertising – Domestic Search Business Unfazed by the Entry of Search Engines 57
9b. Germany 58 Overview 58
Table 31: Advertising Market in Germany (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Television, Magazines, Outdoor, Radio, Online, and Cinema 58
9c. Italy 59 Overview 59
Table 32: Advertising Market in Italy (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines, Radio, Outdoor, Online, and Cinema 59
9d. United Kingdom 60 Overview 60 Agency Profits Recover but Margins Remain Affected 60
Table 33: Advertising Market in the United Kingdom (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Television, Online, Magazines, Outdoor, Radio, and Cinema 60 Outdoor Advertising 61
Table 34: Leading Outdoor Advertisers in the United Kingdom Ranked by Advertising Expenditure – Vodafone, Unilever UK, DFS Furniture, BSkyB, Orange, T-Mobile, O2 UK, Toyota, Nestle, and UIP 61 Online Advertising 61
Table 35: UK market for Online Advertising (2006 & 2008): Percentage Breakdown of Revenues for Search, Display, and Other Modes/Formats 61
Table 36: UK Advertising Market (2005): Percentage Breakdown of Online Ad Spending in Major Industries – Finance, Recruitment, Travel & Transport, Automotive, Technology and Others 62 Popularity of Internet Lights Up Online Advertising Market 62 Rising Online Shopping Spreads the Enticing Net 62 Creative Freedom 62 Online Advertising – Constraints 62 Outdoor Advertising 62
9e. Spain 63 Overview 63
Table 37: Advertising Market in Spain (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines, Radio, Outdoor, Online, and Cinema 63
9f. Sweden 64 Overview 64
Table 38: Advertising Market in Sweden (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Television, Magazines, Online, Outdoor, Radio, and Cinema 64
9g. The Netherlands 65 Overview 65
Table 39: Advertising Market in the Netherlands (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Television, Magazines, Radio, Outdoor, Online, and Cinema 65
9h. Russia 66 Overview 66
Table 40: Advertising Market in Russia (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers & Magazines, Outdoor, Radio, Online, and Cinema 66
9i. Poland 67 Overview 67
Table 41: Advertising Market in the Netherlands (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines, Radio, Outdoor, Cinema, and Online 67
9j. Romania 68 Overview 68
Table 42: Advertising Market in Romania (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Magazines, Newspapers, Outdoor, Radio, Online, and Cinema 68
10. An Asia-Pacific Perspective 69 Overview 69 Analysis by Medium 69 Newspapers 69
Table 43: Newspaper as an Advertising Medium in Asia-Pacific (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – China, South Korea, Australia, and India 69 Television 70
Table 44: Television as an Advertising Medium in Asia-Pacific (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – China, Australia, South Korea, India, and Taiwan 70 Radio 70
Table 45: Radio as an Advertising Medium in Asia-Pacific (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – Australia, China, South Korea, Taiwan, and India 70
10a. Australia 71 Overview 71 Advertising – Analysis by Media 71
Table 46: Advertising Market in Australia (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Television, Radio, Online, Magazines, Outdoor, and Cinema 71
10b. China 72 Overview 72
Table 47: Advertising Market in China (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Radio, Magazines, and Others 72 Advertising Media – A Brief Note 72 Outlook 72
10c. India 73 Overview 73
Table 48: Advertising Market in India (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Outdoor, Magazines, Radio, Cinema, and Online 73 Growth Facilitators – Past, Present, and Future 73 Past Trends 73 Present Trends 73 Future Trends 74
10d. South Korea 74 Overview 74
Table 49: Advertising Market in South Korea (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Television, Outdoor, Online, Magazines, and Radio 74
10e. Taiwan 75 Overview 75
Table 50: Advertising Market in Taiwan (2004-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines, Online, Radio, and Outdoor/Transport 75
10f. Thailand 75 Overview 75
11. A Latin American Perspective 76 Overview 76
Table 51: Advertising Market in Latin America (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines, Radio, Outdoor, Online, and Cinema 76
11a. Brazil 77 Overview 77
Table 52: Advertising Market in Brazil (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines, Outdoor, Radio, and Online 77
11b. Mexico 77 Overview 77
Table 53: Advertising Market in Mexico (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines and Radio 77
12. Middle East And Africa – Market Perspective 78 Overview 78
Table 54: Advertising Market in Egypt (2007-2010): Revenue in US$ Million by Category – Newspaper, Television, Magazine, Radio, Internet, and Out of Home 78
Table 55: Advertising Market in Kuwait (2007-2010): Revenue in US$ Million by Category – Newspaper, Out of Home, Magazine, Television, Radio, and Internet 78
Table 56: Advertising Market in Lebanon (2007-2010): Revenue in US$ Million by Category – Television, Out of Home, Magazine, Newspaper, and Radio 79
Table 57: Advertising Market in Saudi Arabia (2007-2010): Revenue in US$ Million by Category – Newspaper, Out of Home, Magazine, Television, and Radio 79
Table 58: Advertising Market in Morocco (2007-2010): Revenue in US$ Million by Category – Television, Out of Home, Newspaper, Magazine, and Radio 80
Table 59: Advertising Market in the UAE (2007-2010): Revenue in US$ Million by Category – Newspaper, Magazine, Out of Home, Internet, Television, and Radio 80 Newspapers 80
Table 60: Newspaper Market in the Middle East (2007-2010): Circulation in ‘000 Units by Select Country – Egypt, Saudi Arabia, UAE, Morocco, Kuwait, and Lebanon 81
12a. South Africa 81 Overview 81
Table 61: Advertising Market in South Africa (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Magazines, TV, Radio, Cinema, Outdoor, and Online 81
GLOBAL DIRECTORY
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