CHICAGO – MillerCoors today announced that San Antonio-based Bromley Communications won the competitive pitch to become its Hispanic media planning and buying agency of record. Bromley will lend its Hispanic media planning and buying expertise to MillerCoors within the newly formed dedicated media unit, MC Media. MC Media also consists of Draftfcb, Initiative and Kinetic.
“Winning with Hispanic beer drinkers is critically important to the success of MillerCoors and that’s why we are ramping up our resources in Hispanic marketing,” Jackie Woodward, MillerCoors vice president of marketing services, said. “The Bromley team demonstrated a great understanding and passion for developing creative media touchpoints with Hispanic beer drinkers. The fact that the agency’s leadership with Hispanic consumers begins at the top, with Hispanic ownership, demonstrates the agency’s unique ability to deliver for our brands.”
Woodward noted that as MillerCoors new Hispanic media agency of record, Bromley, which is partly owned by Publicis Groupe, will plan and buy media focused against the Hispanic market in all media channels, excluding digital, across MillerCoors’ entire brand portfolio. Additionally, Bromley’s role as Hispanic creative agency for Coors Light remains unchanged. Joanne Davis Consulting and Media IQ assisted in the review.
Ernesto Bromley, president of Bromley Communications, said: “As part of MC media, with Draftfcb, Initiative and Kinetic, we look forward to helping MillerCoors increase its relevance to Hispanic consumers. We bring expertise, as well as a thirsty passion for winning in the beer business, and we look forward to a great partnership.”
For more information about MillerCoors, please visit www.millercoors.com.
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and the Sparks line of caffeinated alcohol beverages. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the Leinenkugel’s 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.