Universal McCann Becomes First Major Agency to Partner with SpinVox

Service will be rolled out immediately across UM London departments and made available to total client base

LONDON – Universal McCann London has signed a partnership with award-winning Voice-to-Content company SpinVox. The deal is the first of its kind with a major media agency and includes deployment of the full range of SpinVox services across UM, services which will also be made available across the agency’s total client base.

SpinVox is best known for its voicemail to text service which automatically converts any voice message and delivers it to the subscriber as an SMS to their mobile phone and/or email to their PC, PDA or Blackberry.



Its range of services also includes SpinVox Messenger – which allows customers to speak a text; SpinVox Blog – which allows people to speak a post directly to their blogsite; SpinVox Social Networks – which allows posting on walls and spaces on social network sites such as Facebook; and SpinVox CallMail – which helps manage call center message flow. SpinVox is also fast establishing itself in the enterprise Unified Communications marketplace as a major tool to help raise productivity and mobility, working with companies such as Avaya.

SpinVox has been on trial in various parts of UM for six months and will be rolled out immediately across UM departments. The deal was brokered by Mark Middlemas, Universal McCann’s Managing Partner for Business Development and SpinVox Account Director, Julian Miller, and will run for an initial 12 month period with the option to renew.

SpinVox now operates on five continents and is available in English, Spanish, French, German, Italian and Portuguese – opening up the possibility for the deal to extend to UM’s international offices.

Mark Middlemas at UM said, “We are delighted with this unique SpinVox partnership – it is the perfect, integrated business solution for UM. It is critical we continue to improve and innovate and this deal allows us to do just that. It reinforces UM’s total commitment to client service excellence and adding value at every level of our clients’ businesses. It really is the perfect business tool and will enable our teams to even more effectively and efficiently service our clients going into the New Year. The internal feedback has been extremely positive and we look forward to working with SpinVox across 2009.”

Christina Domecq, SpinVox co-founder and CEO, said of the deal, “It is extremely gratifying to work with a creative and innovative partner such as UM. They have fully embraced the concept that not only does SpinVox enhance the efficiency of everyday working life, but that it is also a voice-to-content tool that can initiate, develop and improve communication – whether that’s with clients or with clients’ target customers. The creative potential is there to generate multi-platform campaigns around messaging and we look forward to supporting UM to do just that.”

About SpinVox

SpinVox® is the world’s largest privately-held speech technology company, providing the most successful voice to text messaging services which are used daily by millions of people. SpinVox services are available directly on www.spinvox.com and through leading carriers and service providers globally.

Through significant innovations in voice and network technologies, SpinVox has brought together the two most natural forms of communication – voice and text – to create the fastest-growing form of messaging: Voice-to-Content™.

Its award-winning service is not only upgrading voicemail – by converting voicemail to text for delivery as SMS or email messages – but is also empowering people to speak SMS messages or emails to anyone, from any phone. SpinVox also enables people to speak messages directly to their favorite web messaging services such as Facebook, Twitter and many other popular web networks.

As a carrier-class hosted service provider, any network, anywhere in the world can rapidly implement SpinVox and it is now live with Alltel, Cincinnati Bell, Sasktel, Rogers, Telus, Telstra, Vodacom South Africa, Vodafone Spain, Movistar Chile and Livejournal and has announced a deal with Skype.

At the heart of SpinVox is its ground-breaking Voice Message Conversion System™ (VMCS), which works by combining state-of-the-art speech technologies with a live-learning language process. VMCS now serves users across five continents in English, French, Spanish, German, Portuguese and Italian.