Start-Up Businesses Use IncSpring.com for Affordable Branding, Bypassing Ad Agency Fees in Tough Economic Times
SAN ANTONIO – With more than two million jobs disappearing in 2008 and the unemployment rate approaching 10 percent, it’s no surprise that many people are responding to the recession by starting their own businesses and turning to IncSpring.com, which offers more than 1,000 graphic designer portfolios. Former commercial banker Wes Wilson launched IncSpring.com to help other entrepreneurs brand their businesses while avoiding the high costs typically associated with hiring an advertising agency. As a sign of the times, IncSpring’s membership has increased by more than 400% since the financial meltdown last fall, according to Wilson.
During his decade in commercial banking, Wilson found that one of the biggest hurdles business owners face is how to brand their businesses. Wilson’s banking clients fell into the same traps: either paying expensive ad agency fees with an already tight budget or getting poor quality work provided by cheaper sources. As a result, IncSpring was created.
IncSpring is the first service of its kind, giving creatives the platform to sell thousands of pre-made brand packages, including names, logos, and domains to entrepreneurs. In addition to the high-quality work on display, IncSpring recently unveiled a new design providing potential buyers a form of crowd sourced market research, collaboration features, domain purchasing and management tools.
“Where else could you dip into a thousand designer portfolios without paying a dime?” asks Wilson, IncSpring founder. “We’re helping companies save money by providing a cost-effective form of branding minus the agency’s outrageous branding fees.”
IncSpring’s new features are a result of the tremendous growth the site has experienced since launching five months ago. The site has attracted more than 150,000 visitors from 130 countries. More than 1,000 designers from around the world have joined IncSpring, uploading more than 1,300 brands for sale directly to entrepreneurs and other businesses around the globe.
For more information, visit www.incspring.com or call 888-416-4994.
