Leader in online news selects Nexidia’s breakthrough applications and patented technologies to improve video features
ATLANTA – Nexidia, a leading provider of rich media search and speech analytics solutions, announced that MSNBC.com, the number one news site*, selected Nexidia’s rich media applications to enhance video across MSNBC.com and other affiliated sites.
As the leader in online news, MSNBC.com provides innovative technology that enables its viewers to have a rich and rewarding news experience. In collaboration with Nexidia, MSNBC.com will give end users a larger and more relevant selection of news video to view online. Nexidia’s software integrates with MSNBC.com’s to expand the quantity and enhance the discoverability of video content at MSNBC.com.
Nexidia delivers the fastest, most accurate way to index and search video content in the industry. Content providers, such as MSNBC.com, can use Nexidia’s products to make on-air or archived video content more accessible and searchable by users and editors of their websites. Using Nexidia’s technology, video content is easier to search and navigate. An example of this is the new MSNBC.com inaugural player, featuring inauguration speeches dating back to Franklin Delano Roosevelt in 1933.
Nexidia also offers solutions to enable the automation of editing and tagging video content for improved consistency, discovery and syndication. For video content creators, Nexidia’s competitively priced products can extend basic metadata search and enhance video navigation with unique features that can create opportunities for increased revenue and customer satisfaction. Unlike other solutions, Nexidia’s owned and patented search technologies can be integrated into customers’ existing search infrastructure and work flow.
“We are excited about our collaboration with Nexidia and look forward to providing a unique user experience through the integration of their products and technologies into our platform, which will provide additional depth and breadth to our dynamic video experience,” said JoAnne Kennedy, Vice President of Technology for MSNBC.com.
“Nexidia is pleased to be providing the tools that enable MSNBC.com to realize their vision of delivering all on air content through multiple online channels, in a way that is easily discoverable and richly described. We believe this will further extend their leadership position,” says Drew Lanham, Senior Vice President/General Manager of Media for Nexidia.
About Nexidia
Nexidia is the audio and video search company with patented technologies and breakthrough applications that enable customers to quickly gain new insight, build competitive advantage and realize the amazing possibilities now discoverable in audio and video content from call centers, media outlets, government intelligence and legal discovery. For more information, please visit www.nexidia.com.
About MSNBC.com
MSNBC.com delivers a fuller spectrum of news. Drawing on its award-winning original journalism, NBC News heritage, trusted sources and Microsoft’s advanced technologies; the site presents compelling, diverse and visually engaging stories on the consumer’s platform of choice. Based in Redmond, WA, MSNBC.com is a joint venture of Microsoft (Nasdaq:MSFT) and NBC Universal (NYSE:GE).
*The MSNBC Digital Network (MSNBC.com) was the number one Current Events and Global News site with more than 37 million unique visitors in June, 2008. Source: Nielsen Online.
