Smart, original spot airs in 11 Chicago regions
CHICAGO – Leading production and post production house, Optimus, announced that it has completed and aired “Done,” the TV commercial based on the winning script from the Optimus “One Shot” contest. The contest was staged last August in partnership with the firm’s brand marketing agency, Scott & Victor, LLC. It was a rallying call to the Chicago advertising community to showcase genuine creativity and generate excitement about Chicago as a creative environment. “Done” was initially aired on Comcast on January 22, and will be aired in 11 Chicago regions from January 26 through February 2.
“We came up with the idea to give away a spot that would be created by Chicago’s freshest young talent and produced start-to-finish by Optimus and our new in-house production arm, ONE. We also would handle media placement of the spot,” said Tom Duff, president of Optimus. “After developing the ‘One Shot’ contest concept with Scott & Victor last August, we issued a creative brief and asked for the most creative and original expressions of it.”
Based on a script developed by Jane Ackerson and Nate DeLeon from advertising agency DDB Chicago, “Done” was created with the challenge of “capturing the feeling and/or act of being done.” Conspicuously devoid of any product, the script was then executed by Optimus, whose job is to finish commercials – making them “done.”
One Shot Contest Eligibility Criteria
Eligibility for the contest was limited to advertising creatives with five years or less experience, as these professionals are the most in need of quality material for their reels and are less likely, in this market, to secure production opportunities. The contest also served as a chance to introduce Optimus to this younger target audience.
Based on the criteria of content, style, originality and creativity, Ackerson and DeLeon’s script was chosen by a panel of judges that included noted directors and agency creative directors. ONE and Optimus together provided the director, production and post production teams and aired the finished spot. “Done” was filmed using the RED digital motion picture camera, a key area of expertise for Optimus and ONE.
“Optimus is a house full of wildly innovative and inventive people bursting with original ideas,” said Scott English, partner of Scott & Victor, LLC. “The winning script made us laugh out loud, and the winning team of Jane and Nate won over all of us. They’re smart, funny, curious, meticulous – everything we’d hoped for. And so is the spot. We’re incredibly happy with the outcome.”
To view “Done”, please visit www.optimus.com.
About Optimus
Optimus is a leading production and post-production house with offices in Chicago and Santa Monica. A true one-stop shop, Optimus offers a full suite of creative services, including production, editing, film transfer, color correction, visual effects and design, audio mixing and finishing. With ONE, the company’s live-action production arm, Optimus offers all production services, from shoot through post, under one roof – a singular, streamlined creative-driven machine. For more information, please visit www.optimus.com and www.oneatoptimus.com.
About Scott & Victor
Scott & Victor, LLC is a strategic creative marketing communications agency based in Chicago. For more than 20 years, Scott & Victor’s leading talent has developed original, memorable and effective ideas built on true market insight for companies such as Turner Classic Movies, McDonald’s, Villiger (a division of Trek), Diageo (Oronoco Rum), Kellogg’s (Pop-Tarts), Coca-Cola, Ball Park Franks, Fila and many more. For more information, please visit www.scottandvictor.com.
