Web Analytics Association and eMetrics Marketing Optimization Summit Become Community Sponsors of Web Analytics Wednesday

Industry Leaders Join in Recognition of Web Analytics Wednesday’s Impact on the Global Web Analytics Professional Community

Web Analytics Wednesday (WAW), the world’s largest social networking event for web analytics professionals, is proud to announce the addition of the Web Analytics Association and the eMetrics Marketing Optimization Summit as Community Sponsors. “Having the web analytics industry’s professional association and the industry’s most popular conference join as sponsors of Web Analytics Wednesday is great for the event series,” says Eric T. Peterson, co-founder of Web Analytics Wednesday and CEO of the web analytics consulting group Web Analytics Demystified. “Our hope is to make the thousands of web analytics professionals that attend WAW events every year more aware of the WAA and eMetrics Summit.”

“Becoming a Community Sponsor of WAW will ensure that every eMetrics Marketing Optimization Summit around the world can have a Web Analytics Wednesday gathering,” says Jim Sterne, founder of the growing conferences. “This is exciting because now we have an open, grass-roots networking opportunity for everyone coupled with the conference which will help increase participation for both events.”

Community Sponsorship status allows the Web Analytics Association and eMetrics to help support Web Analytics Wednesday hosts, events, and participants around the world. Now, WAA volunteers wanting to host a Web Analytics Wednesday event can do so knowing they are supporting the Association’s community building goals.

“The Web Analytics Association is excited to become a WAW Community Sponsor since it provides a terrific networking opportunity for our membership,” says Seth Romanow, President of the Web Analytics Association. “It’s wonderful that Web Analytics Wednesday happens all over the world since the Association is a global organization working to serve the needs of all web analytics professionals.”

All web analytics professionals are welcome to host or attend Web Analytics Wednesday events. Find out more at http://www.webanalyticsdemystified.com/wednesday/

About Web Analytics Wednesday

Web Analytics Wednesday was founded in 2005 by Eric T. Peterson and June Dershewitz to provide local networking opportunities for web analytics professionals around the world. Events are regularly held in San Francisco, Boston, New York, Chicago, Paris, London, Sao Paulo, Stockholm, Beijing, Sydney, Seattle, Copenhagen, Dallas, Toronto, and Bangalore, India. More information about Web Analytics Wednesday can be found at http://www.webanalyticsdemystified.com/wednesday/

About Web Analytics Demystified

Web Analytics Demystified, founded in 2007 by former JupiterResearch analyst Eric T. Peterson and author of O’Reilly & Associates Web Site Measurement Hacks, provides objective guidance to companies working to maximize the return on investment from web analytics. Web Analytics Demystified provides highly customized web analytics consulting to companies of all sizes working with technology like Omniture, WebTrends, Coremetrics, Unica, Nedstat, and Google Analytics. Consulting engagements focus on technology selection, analytics process, staffing and resource allocation, and the use of key performance indicators.

For more information on Eric T. Peterson and Web Analytics Demystified, please visit http://www.webanalyticsdemystified.com or call (503) 282-2601.

About the Web Analytics Association

Founded by Web analytics industry leaders in 2004, the mission of the WAA is to lead and support the online marketing analytics profession by educating, creating community, and developing standards and best practices that facilitate best use of data, technology and processes. The organization has more than 1,800 members worldwide, representing forty countries and a broad spectrum of expertise. In addition to serving as a forum for members to discuss a wide range of issues related to the Web analytics profession, the Web Analytics Association works to build and elevate the profession through advocacy and education, and serves as the industry’s unbiased reference for standards and practices.

For more information about the WAA, or to become a member, visit the WAA Web site at www.webanalyticsassociation.org.

About the Emetrics Marketing Optimization Summit

Marketing executives, managers, and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase the return on online investments. The international conference series is recognized as the premier event for optimizing online marketing value. The Web Analytics Association was founded by eMetrics audience members and speakers.

For more information about the eMetrics Marketing Optimization Summit please visit their web site at http://www.emetrics.org.