Enables Advertisers to Efficiently Reach Mobile Consumers and Measure Performance
SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leading local search and performance advertising company, announced that it has extended its advertisers’ reach to mobile consumers through its Business Profile Pages that are now fully optimized for mobile devices.
Marchex’s Business Profile Pages deliver click- and call-based local leads to national and local advertisers from paid and organic search results, directories, vertical Web sites, and with today’s announcement, smart phones and other mobile devices.
“There are already millions of users on the mobile Internet who utilize mobile search today,” said Greg Sterling, Principal, Sterling Market Intelligence and analyst at Local Mobile Search. “Those numbers will only continue to grow, which is why it’s critical for marketers, whether large or small, to have an online presence that’s optimized for mobile.”
Marchex’s Business Profile Pages provide advertisers with performance data that enables them to measure their marketing results and return on investment, including click-throughs on the page, and the number of calls generated and forms submitted. Marchex offers its Business Profile Pages through Marchex Connect, its full-service local advertising solution that delivers local leads to businesses through online and offline marketing campaigns. Marchex Connect is available on a direct basis to national advertisers and on a private-label basis to small-to-medium-sized advertisers through Marchex’s partnerships with companies selling local advertising.
“Mobile search, at its core, is local search. By extending Marchex’s Business Profile Pages to mobile devices, we provide advertisers with a turn-key way to reach mobile consumers, while providing consumers with the local information they increasingly want on their mobile devices,” said Ed O’Keefe, Vice President of Product Development at Marchex. “We seamlessly optimize our advertisers’ online business information and deploy it across the most popular mobile devices, including the iPhone, BlackBerry, and other smart phones.”
To see an example of a Marchex Business Profile Page on a mobile device, please go to http://m.emeraldcitylawncare.com on the browser on your iPhone or other smart phone.
Marchex, Inc. (www.marchex.com) is a leading local search and performance advertising company. Marchex’s innovative advertising platform delivers search- and call-based marketing products and services for local and national advertisers. Marchex’s local search network, one of the largest online, helps consumers make better, more informed local decisions through its content-rich Web sites that reach tens of millions of unique visitors each month.