DALLAS & ATLANTA – MarketSphere and TopRight, two leading business consulting firms, formalized a strategic partnership to develop and deliver common solutions to help complex, global companies improve marketing operations and attain competitive advantage in their respective markets. Both firms serve a growing list of Fortune 1000 companies and are considered trusted advisors to companies undergoing transformation of their marketing processes.
MarketSphere, a business advisory and technology firm with over 250 consultants, has broad functional and technology expertise across all business functions, including marketing operations. TopRight, based in Atlanta, is a highly-regarded marketing strategy and advisory firm that also provides implementation services. Both firms are Certified Partners of Aprimo, a leading provider of Enterprise Marketing Management software. MarketSphere and TopRight each have deep “hands on” experience implementing the Aprimo Enterprise Marketing Management software suite which includes Marketing Resource Management, Digital Asset Management, Campaign Management, and Marketing Performance Management.
The companies intend to staff blended consulting teams that can effectively scale to meet client engagement needs and better address the end-to-end requirements of clients, from customer and brand strategy through implementation and successful adoption of new marketing technologies. “The unique combination of Marketing Operations expertise and Marketing Strategy makes perfect sense,” says Kelley Troia, Senior Director, Marketing Operations at Walmart.
Through the alliance, clients of either firm will have access to the combined industry expertise and technical knowledge of the two firms. Representatives of the two firms will be meeting with current and prospective clients at the Aprimo Marketing Summit, an annual user group meeting, to be held this year in San Diego February 9-11.
“This alliance is the perfect marriage of two of Aprimo’s leading service partners,” affirms Bill Godfrey, cofounder and CEO of Aprimo. “TopRight is a recognized leader in EMM strategic advisory services and MarketSphere is one of our proven EMM implementation partners – together they offer a unique and compelling value proposition to the market. We look forward to a strong and continuing relationship with both firms and to the business building effects the alliance is designed to achieve,” Godfrey added.
As industry thought-leaders, MarketSphere and TopRight have individually contributed to the body of knowledge about improving the efficiency of marketing operations, and increasing the effectiveness of marketing programs. Dave Sutton, TopRight Founder and Managing Partner, is an author of Enterprise Marketing Management: The New Science of Marketing, published in 2003. The book outlined a breakthrough strategic marketing approach based on a fact-based, scientific model. MarketSphere, with its combination of advisory and technology services for marketing operations, recently released its innovative Vision Map for Marketing Transformation, a multi-step guide to achieving excellence in marketing operations. “Our Vision Map was conceived from over 4 years of specific project experience with a dozen of the largest and most unique marketing organizations in the U.S.”, says MarketSphere Group Managing Partner, Thomas Manders. “We view TopRight as the absolute right fit to help us extend our strategic capabilities,” says Manders.
About MarketSphere
MarketSphere was founded with a simple vision: To be the most respected business advisor in the markets it serves. Its partners and associates help their clients improve business performance, leverage technology and increase market share through a broad range of advisory and technology solutions for finance, supply chain, human resources and marketing operations. Learn more at www.marketsphere.com.
About TopRight, LLC
TopRight is an Atlanta-based strategic marketing consulting firm that helps clients move their business up and forward in their competitive frame – to corner the markets where they choose to compete. Bringing prominent management consultants together with Fortune 100 senior marketing executives, TopRight delivers strategy, creativity, execution, and analytics that drive businesses.
