Ad Ops Daily Briefs: February 23 2009

– Google Executive David DiNucci Joins Infuse Creative to Focus on Entertainment
Infuse Creative is pleased to announce that former Google Executive David DiNucci is the new Senior Vice President of Infuse Creative’s entertainment division business development.
DiNucci’s extensive Google search and marketing experience for Google entertainment customers gives him a unique perspective on entertainment marketing and in his new position at Infuse Creative, DiNucci will focus on connecting industry leading, search marketing (One Infuse Creative movie studio client paid less than 1/4th their top 4 competitors cost per click), video marketing, social media and mobile marketing results and cost savings to the entertainment sector via focus on theatrical, television, cable, home entertainment/DVD, iPhone/mobile, video games and online gaming, music, literary publishing, and more.

– GyPSii’s Mobile Social Network Added to LG Electronics’ Mobile Phones
LG Electronics (LG), a worldwide technology and design leader in mobile communications (KSE: 066570.KS) and GeoSentric Oyj’s (NASDAQ OMX: GEO1V), GyPSii business unit (www.gypsii.com), announced a partnership to embed GyPSii’s location-enabled mobile digital lifestyle application on a range of new mobile devices.
Under the terms of the deal, LG Electronics mobile customers will have access to GyPSii’s broad range of location-aware functions and mobile lifestyle services – including user generated content sharing, friend finding and social networking application, as well as the ability to view it all on a map – within a single, easy to navigate user interface. The service will be provided in partnership with Intrinsyc, LG’s navigation solution provider.