ExactTarget Honored with Upshot50 Marketing Technology Leaders Award

Award recognizes ExactTarget’s latest contributions to the one-to-one marketing field, including ExactTarget SMS, Live Offers and Live Ads

INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces it has been named a recipient of the 2009 Upshot50 Marketing Technology Leaders Award.

The Upshot50 Awards recognize marketing technology providers offering the most innovative, powerful and useful marketing tools and techniques. Compiled by Upshot Institute, a marketing analysis, education and consulting firm, the list was determined by nominations from marketing professionals and ultimately selected based on votes from the marketing community.

This accolade comes after ExactTarget introduced a number of innovative one-to-one marketing solutions in the past six months, including:

* ExactTarget SMS text message marketing software
* Live Offers email coupon technology that renders discounts at point of open instead point of send
* Live Ads, a Google Ad Manager integration that gives marketers the ability to target ads to audiences based on known subscriber data

“We design all of our product offerings with the needs of one-to-one marketing professionals in mind, so we are delighted the marketing community recognizes our contributions to the industry,” said Tim Kopp, chief marketing officer, ExactTarget. “It’s an honor to be recognized in the Upshot50 Marketing Technology Leaders Award list, and we look forward to continuing to support this industry with results-driven product offerings and education through our webinars, whitepapers and annual Connections User Conference, which takes place in September.”

For more information on ExactTarget, please visit www.exacttarget.com.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.