Burst Media Launches adConductor Inventory Exchange

Ad Operations OnlineAllows Online Media Properties to Build Reach Quickly with Content Transparency

BURLINGTON, Mass. – adConductor™, a division of Burst Media, announced the launch of adConductor Inventory Exchange, a standalone product that allows online media properties to build reach quickly and transparently without the hassles of acquiring sites or recruiting affiliates. Offering billions of impressions per month, this unique platform is an ideal solution for all online media entities, web publishers, ad networks, and ad exchanges that need to build targeted reach. With no volume commitments required, no “seat” to acquire, and no software to install, adConductor Inventory Exchange clients can access high quality online display advertising inventory on-demand.

“In the hyper-competitive online advertising arena, having the ability to offer advertisers the scale to deliver campaigns and budgets is vital,” says Sean Keaveny, Senior Vice President, adConductor Sales. “adConductor’s Inventory Exchange offers media properties a flexible, full-service solution to forecast and build reach within the editorial and audience guidelines of their media business without the expense and commitment of acquiring and managing sites or the complications associated with securing quality inventory from self-service exchanges.”

adConductor Inventory Exchange extends reach beyond owned or affiliated sites to provide seamless access to ad inventory from thousands of web publishers. The adConductor Inventory Exchange offers advanced demographic and geographic targeting capabilities and additional audiences for remarketing and retargeting. All of these features are provided in a transparent environment that gives members control of parameters such as frequency caps and campaign filters. adConductor Inventory Exchange also offers a dedicated team of campaign experts to forecast inventory, traffic and test creative, optimize campaign performance, and pay publishers in a single, easy transaction.

adConductor is one of the largest independent providers of ad network management technology, serving billions of ads every month on behalf of thousands of websites, ad networks, and other online publishing entities. For more information on the adConductor Inventory Exchange visit www.adconductor.com/inventory_exchange.html.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.