WPM Group Launches Division for Businesses That Want Agency Look Without the Cost
RALEIGH, N.C. – The WPM Group, LLC is pleased to announce the launch of its new division, iAdvertiZing.com. The new initiative has been set up to allow business professionals to select the marketing items/services that they need, receive real-time quotes on the site, and ultimately pay for only what they require – all while receiving the benefit of a fully functioning advertising agency in the completion of their projects.
“iAdvertiZing marks a significant departure from traditional ad agency business models,” said Dave Jeffries, Founder and Managing Partner of The WPM Group, LLC. “We’ve just come to realize that, in today’s economic environment, we cannot expect clients to be excited about paying five or six-figures traditionally associated with agency engagement. The genesis of the idea came about while I was setting up my son’s iPod over the Christmas holiday season…I thought about how brilliant the people at Apple™ were in providing the iTunes® option for consumers. Instead of purchasing a $16 dollar CD for only 2 or 3 songs that a consumer might want (all the rest being a waste of money), they now had a resource that allowed them to pay for only what they wanted. It was that initial thought process that lead me to think that perhaps WPM could provide a similar service for advertising – allowing people and businesses to pay for only what they need … when they need it. And because of our tremendous team, here we are just a couple of months later launching the initiative.”
The WPM Group was founded in 2002 and until recently has focused primarily on the outdoors/travel & recreation industry. Over the past several years The WPM Group has worked in varied capacities with such notable brands as Mossy Oak™, Nikon Sport Optics™, Virginia Tourism, and Allen Tate® Realtors.
“Whether the economy was struggling or not, this business model just makes sense,” said Dr. Kevin Neshat, DDS, MD, PA – Founder of The Dental Implant Center of North Carolina . “iAdvertizing is not just a “today” initiative but one that makes sense “long term.” The advertising marketplace is no longer about being contractually tied down to any one group or any one supplier of goods and/or services. People can come to iAdvertizing, get only what they need and keep moving. The bottom line is that iAdvertizing has taken the guess work out of the quote process, given my company the expertise and professionalism of a full-service agency, and all without any long-term commitment.”
For more information about iAdvertizing.com and/or The WPM Group, LLC please go online and visit www.iAdvertizing.com or www.thewpmgroup.com
