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The Huffington Post Taps AdMeld for Ad Network Optimization


AdOperationsOnline.comLeading News Site Uses New Technology to Maximize Revenues and Operational Efficiency in Today’s Challenging Marketplace

New York, NY – April 2, 2009 – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, today announced a partnership with The Huffington Post (www.huffpost.com), one of the web’s top news destinations.  As a result of using AdMeld’s technology, The Huffington Post reported a 200% increase in revenues from unsold ad inventory, a greater degree of control and transparency over their network relationships, and a reduction in operational burdens.

AdMeld’s technology maximizes publishers’ revenues by dynamically selecting the most lucrative mix of ads across hundreds of ad networks and exchanges. In addition, AdMeld’s suite of reporting and management tools protects publishers’ brands by keeping them in control and in-the-know about every network ad running on their sites.
James Smith, The Huffington Post’s Chief Revenue Officer said, “AdMeld’s technology has increased our revenues from ad networks by 200%, providing our team with greater control and understanding of the site’s advertisers and revenue, and enabling us to refocus our internal resources towards direct sales: and that’s our main mission. It all amounts to a significant competitive advantage, especially in this challenging marketplace.”
“Delivering big quantifiable results for premium publishers, such as The Huffington Post, is what we’re focused on as a business—and you can see it in everything we do, from the design of our technology to the backgrounds of our people,” said Michael Barrett, CEO of AdMeld.

About AdMeld
AdMeld (www.admeld.com) enables premium online publishers to maximize their revenue from ad networks and minimize the risks and complexities of working with them.  AdMeld’s optimization technology is designed to generate the highest possible yield from each impression, and its suite of management and reporting tools deliver publishers a high level of transparency and control. Founded in 2007 by Benjamin Barokas and Brian Adams, AdMeld is led by Michael Barrett, an experienced leader of premium new media companies. Major investors include Spark Capital and The Foundry Group.

About The Huffington Post
The Huffington Post (www.huffingtonpost.com) is a news and opinion website which in three and a half years has become an influential media brand — “The Internet Newspaper.” The site offers coverage of politics, media, business, entertainment, living, style and green, and is a top destination for news, blogs and original content. The Huffington Post (“HuffPost”) has over 19 million unique users each month and is the most-linked-to blog on the Internet, per Technorati. HuffPost has an active community, with over one million comments made on the site each month. The Huffington Post has over 2,000 influential bloggers — from politicians and celebrities to academics and policy experts –who contribute in real-time on a wide-range of topics making news today. Among those who have blogged on HuffPost are Barack Obama, Hillary Clinton, Larry David, Nora Ephron, Madeleine Albright, Robert Redford, Neil Young, Rahm Emanuel, Albert Brooks, Mia Farrow, Russ Feingold, Al Franken, Ari Emanuel, Gary Hart, Edward Kennedy, Harry Shearer, John Kerry, Bill Maher, Nancy Pelosi, Jamie Lee Curtis, Ryan Reynolds, Craig Newmark, and Alec Baldwin. A comprehensive list of the contributors to The Huffington Post can be found in its blogger index: http://www.huffingtonpost.com/theblog/index/.


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