Orange County Ad Federation Presents Inaugural Award to Agency’s Founding Principal
NEWPORT BEACH, Calif. – Capping off a year of innovation that cut a dynamic path across a wide spectrum of industries and business initiatives, Blue C Advertising announced today that agency principal and co-founder Jeff Bentley was recently honored as 2009’s “Creative Director of the Year” by the Orange County Ad Federation. Bentley, who also serves as the agency’s creative director, was the first recipient of the award as the Federation introduced new individual categories in time for this year’s voting.
In order to qualify for the award, Blue C was required to submit individual case studies demonstrating Bentley’s unique talents in creative excellence, campaign strategy and overall campaign execution. Judges reviewed Bentley’s distinctive vision as applied to a diverse group of national and local clients, including: Kawasaki, Toyota SCION Accessories, Monster Energy Drink, Wahoo’s Fish Taco, Children’s Hospital of Orange County (CHOC), the Irvine Company / Rental Living.com, the District at Tustin Legacy and Sycuan Resort. Not limited to the discipline of advertising, the OC Ad Federation considered Bentley’s footprint on national, local, business-to-business, broadcast, direct response, collateral, promotional and outdoor creative.
“I am very pleased to award Jeff Bentley from Blue C Advertising with the 2009 Creative Director of the Year Award, which signifies the best in class for Orange County Creative Directors based upon a comprehensive selection of requirements set with the judging of the award,” said Thom Cameron, president of the Orange County Ad Federation. “As this award’s inaugural recipient, Jeff has set the bar high with his leadership in creative development and strategy. We are proud that he is a part of the Orange County advertising community, and look forward to seeing what he offers his clients in the coming years.”
Despite the growth and success of Blue C, Bentley, who co-founded the agency in 1998 with co-principal Eric Morley, remains true to his creative roots. Not content to bypass his advertising talents in favor of managing day-to-day operations, Bentley’s hands-on approach has not only resulted in maintaining existing clients and attracting new ones, but his process is at the core of Blue C’s unique 360 degree advertising philosophy.
“To have a company principal as our creative director has been extremely beneficial for our clients as well as our employees,” explained Eric Morley, co-principal, Blue C Advertising. “The traditional hierarchy for agencies is to have an employee fill the creative director position, but having Jeff in this role at Blue C guarantees the level of work that will be produced, and focuses his energy and talents into tangible results for our clients. In this economy, our clientele demand the kind of return on investment and creative vision that earned Jeff this award. He also has forged a vibrant corporate environment where other team members take pride in what they do and never settle for mediocrity.”
About Blue C Advertising
Blue C Advertising is a progressive, full-service agency located in the historic Balboa Peninsula-area in Newport Beach, California. Known for providing creative integrated campaigns that have maximum reach, the agency’s work has empowered clients to acquire new customers, retain existing customers and optimize the lifetime value of their brands. For 10 years, Blue C’s diverse portfolio has included clients in industries spanning from automotive and recreational vehicle manufacturers, action sports and enthusiast products and services, travel and tourism, special events, gaming, healthcare, technology, consumer products and services, and business-to-business services. Blue C leads each of its clients in brand development and ROI initiatives that connect their company’s strategic messaging, traditional advertising, direct response, point-of-sale, sale promotions and comprehensive integrated marketing programs. To learn more about Blue C Advertising, call 949-723-9202 or visit www.bluecusa.com.
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