Yael Yekutiel Joins Premium Advertising Network as Vice President of Marketing and Public Relations
NEW YORK – DOCLIX Inc., a provider of performance advertising solutions, announced it has expanded its executive team with the appointment of Yael Yekutiel as vice president of marketing and public relations. Yael will report to DOCLIX chief executive officer Oded Itzhak.
Most recently Yael served as head of marketing at TRAFFIQ, a display ad marketplace. In her new role, Yael will be responsible for launching DOCLIX’s U.S. marketing efforts, focusing on market research and development, agency education, media relations and investor communications. Yael has previously held senior marketing and corporate communications roles at M-Systems (now SanDisk) and at Gizmoz, an AOL-backed rich media solutions provider. She has also managed public relations for Radvision and for aQuantive’s floating ads platform.
“Yael has tremendous experience leading marketing efforts for online advertising platforms,” said Oded Itzhak, CEO of DOCLIX. “Yael’s strong familiarity with the advertiser and publisher markets makes her a great addition to our team.”
DOCLIX has recently launched AdSide™, a premium pay per click ad network. AdSide delivers user-activated text ads to premium sites. It utilizes a patent-pending Two-Step Click™ model which qualifies pre-click user intent to ensure that leads are more likely to convert. AdSide advertisers pay only for twice-qualified clicks, and are able to maximize their conversion rates and return on investment. Publishers are able to optimize their click-through rates and effective CPMs.
AdSide’s non-intrusive ad formats expand publisher advertising real estate and generate new revenue streams, without diluting user experience. The network partners solely with premium publishers that have been pre-screened for quality and content.
About DOCLIX
DOCLIX (www.doclix.com) owns and operates AdSide™, a premium pay per click ad network, which delivers search engine-grade performance to text ads placed on content sites. AdSide’s patent-pending Two-Step Click™ model qualifies user intent, optimizing ROI for advertisers and ad yield for publishers. AdSide members include leading advertisers, ad agencies and premium publishers. DOCLIX is a member of the IAB, helping educate interactive advertisers and publishers on the best practices that foster revenue and growth. DOCLIX is headquartered in New York City. For more information, contact us at info@doclix.com.
