Platform To Provide Advertisers With Cost-Effective Way To Reach Hispanic Audience
NEW YORK & SEATTLE – Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the leading Spanish-language media company in the United States, announced the launch of Univision Interactive Self-Service (www.univision.adready.com), a self-service display advertising platform which will provide marketers of all sizes the opportunity to reach a growing and highly valued online audience. Univision Interactive Self-Service is powered by AdReady® for Publishers, a simple, cost-effective online display advertising solution developed by Seattle-based AdReady™. This new alliance will enable Univision Interactive Media to provide self-service advertisers with a simple and cost-effective way to advertise on Univision.com and premier partner websites, and reach their audience in a highly targeted manner.
“Univision Interactive Self-Service will accelerate Univision’s ability to bring new advertisers online and serve them more efficiently,” said Kevin Conroy, president of Univision Interactive Media. “We look forward to working with AdReady as we continue to develop innovative new ways to enhance our offerings and provide new solutions to our advertising partners and publishers alike.”
“We are pleased to partner with Univision Interactive Media to support this exciting advertising initiative,” said Mark Feldman, senior vice president, Sales & Business Development, AdReady. “We offer a unique solution that dramatically reduces the cost, complexity and time associated with managing online display advertising campaigns. As a result, online advertisers can more effectively target customers and drive results.”
Univision Interactive Self-Service can be found at www.univision.adready.com and will allow access to a database of customizable display ads that can be uniquely modified to the advertiser’s needs. This end-to-end platform will consist of the following components:
* Creative Tool: Advertisers will be able to choose from more than 800 fully customizable banner templates that can be tailored to deliver their unique marketing message
* Media Planning: Advertisers will then be able to create geo-targeted campaigns that will run in contextually relevant placements
* Credit Card Billing: Advertisers can submit their credit card the same day they create their ads and campaign
* Reporting and Optimization: Robust reporting tools will enable marketers to track performance and optimize their campaigns on a daily basis
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (http://www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.
About AdReady
Seattle-based AdReady is an innovative advertising technology company making online display advertising as accessible and effective as search advertising. The company’s unique approach helps businesses of all sizes build effective online display campaigns based on proven creative and media plans, dramatically increasing an advertiser’s return-on-marketing. AdReady’s patent-pending solutions are ideal for advertisers, agencies and publishers. To learn how to build an effective online display campaign for your business, please visit www.adready.com
