SmartRotation Tool Helps Advertisers Meet Their ROI Goals Through Automated Campaign Management
ad:tech San Francisco
Booth No. 1866
SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, announced the limited beta test of SmartRotation, a cost-per-acquisition (CPA) driven tool that uses a tracking pixel to automatically optimize campaigns based on the best-converting ad creative. SmartRotation is part of a larger beta test of ad rotation and is the latest addition to LookSmart’s award-winning AdCenter, a powerful ad serving and keyword auction platform that enables advertisers to manage return on investment (ROI) through increased targeting and tracking.
“Most search advertising providers offer ad rotation optimization driven by click-through rate, which benefits them, but not necessarily the advertiser,” said Michael Schoen, vice president of advertising platforms for LookSmart. “Advertisers can maximize ROI and lower CPAs from LookSmart campaigns while reducing time spent managing those campaigns using SmartRotation.”
LookSmart’s AdCenter processes more than a billion daily queries for LookSmart’s syndicated network and is used by thousands of advertisers via self-service accounts, dedicated managed services and bid management through advanced API technology. The AdCenter’s targeting and tracking features include geo-targeting, ad scheduling, and conversion tracking and reporting and traffic management features like referrer white- and black-listing and campaign-level feed capping.
SmartRotation is available in limited beta testing to qualified customers. For more information, please contact sales@looksmart.net, call (888) 403-5665 or visit LookSmart at Booth No. 1866 at ad:tech San Francisco April 21-22.
About LookSmart, Ltd.
LookSmart (NASDAQ: LOOK) is a premier search advertising network and management company. A trusted provider of quality search advertising products and services to text advertisers, LookSmart offers targeted pay-per-click search and contextual advertising via its proven Search Advertising Network. For publishers seeking to create their own vertical advertising networks, LookSmart also licenses and manages its award-winning AdCenter platform. Dedicated to the quality of text advertising, LookSmart is one of the five founding members of the IAB Click Measurement Panel. For more information call 415-348-7500.
