Model Offers First Standardized Method of Evaluating and Improving the Measurement of Web Sites, SEM, Social Media, Email and Other Digital Marketing Programs
PORTLAND, Ore. – Webtrends, a global provider of world-class data collection and analysis, made available a beta version of the first standardized model for determining how effectively organizations measure and utilize the data generated by their online marketing.
The Digital Marketing Maturity Model (DM3) provides a framework and objective criteria for assessing the strategies, skills, tools and best practices that support the successful measurement of all digital marketing activities. Other industry models focus exclusively on web site measurement.
“For online marketing to continue to grow and mature, there needs to be standardized, structured approaches for organizations to ensure they are getting the most bang for their digital marketing buck,” said Jascha Kaykas-Wolff, Webtrends vice president of marketing. “We hope this model leads to consensus about how to build and maintain mature measurement programs across all types of digital marketing investments.”
Webtrends Digital Marketing Optimization team developed the model, drawing on more than a decade of experience helping leading companies and brands such as Microsoft, Coca Cola, Disney and General Mills build successful measurement programs.
The model helps organizations:
* Measure the maturity of digital marketing programs in six core areas (measurement strategy, analytics resources and domain expertise, data integration and visualization, data analysis and insight, adoption and governance, ongoing optimization).
* Assess measurement programs across all digital channels, including web sites, search engine marketing, online advertising, social media and other digital marketing channels.
* Pinpoint the skills, staffing and other investments needed to advance within the model’s four levels of maturity.
Webtrends is seeking feedback on the DM3 beta. A white paper is available to learn more about the model, along with a self-assessment survey. Responses to the survey will be compiled to create industry and regional maturity norms. Participants can also receive their score and assessment.
About Webtrends Inc.
Webtrends is a trusted analytics advisor in the business of collecting, analyzing, delivering and ultimately transforming data into understanding. Webtrends delivers the industry’s most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers’ online experiences. Webtrends was the first web analytics company, founded over 15 years ago. For more information, visit Webtrends.com.
Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.
About Webtrends Marketing Optimization Team
The Digital Marketing Optimization Team helps Webtrends clients realize the full potential of their online marketing investments – on their web sites and through search engine marketing, email and social media. Team members create measurement strategies and provide ongoing guidance based on deep understanding of the customer’s business objectives. The DMO serves as a strategic partner for major businesses and brands, including Microsoft, Coca Cola, Disney, State Farm Insurance, Dell and Hilton.
