WebTrends Stands Strong with NYTimes.com, Reuters, Internet Broadcasting and CCTV During Inauguration Traffic Surge

WebTrends keeps pace with record levels of traffic to media web sites, and continues to provide consistent and reliable information

PORTLAND, Ore. – The inauguration of President Barack Obama on Tuesday caused an unprecedented number of people to visit media web sites across the globe. WebTrends, a leading provider of web analytics and online marketing solutions, announced that the scalability and reliability of its solutions enabled some of the world’s largest media companies including: NYTimes.com, Reuters, Internet Broadcasting, and China’s largest broadcaster, CCTV to continue to access relevant, timely data despite the massive traffic surges to their sites.

“With the nation and the world riveted on events in Washington, D.C., for a remarkable day in history, Internet Broadcasting delivered record setting results that reinforce our leadership position as a reliable and scalable web publishing solution,” said Jeff Kimball, chief operating officer of Internet Broadcasting. “WebTrends robust solutions consistently provide us with the ability to track and report on key information we need to remain relevant to readers and to provide value to our partners.”

Among WebTrends solutions used by industry leading media companies are:

* WebTrends On Demand. Comprehensive marketing insight in an easy-to-implement hosted (software as a service) solution that leverages WebTrends state-of-the-art hosted operations centers.
* WebTrends Analytics. Comprehensive marketing insight in an on-premise software solution that offers customers maximum control and flexibility.
* WebTrends Marketing Warehouse. Sophisticated data integration and advanced segmentation and targeting capabilities delivered through hosted or software solutions.

“From the beginning of President Obama’s campaign through his election and inauguration, WebTrends customers have seen traffic to their media sites continually increase to record levels,” said Jascha Kaykas-Wolff, vice president of marketing for WebTrends. “These past few months have demonstrated that our solutions are capable of providing consistent and reliable data and analysis without fail, no matter the traffic levels.”

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customers’ online experiences.

For more information, visit: www.webtrends.com