Microsoft, Yahoo! Veteran Joins WebTrends to Lead Marketing

New VP brings digital marketing experience, in-depth knowledge of WebTrends solutions

PORTLAND, Ore. – WebTrends Inc., a leading provider of web analytics and online marketing solutions, has added Jascha Kaykas-Wolff as vice president of marketing. A former WebTrends customer, Kaykas-Wolff now oversees all WebTrends marketing, including overall strategy, branding, demand generation, advertising and public relations.

WebTrends CEO Alex Yoder said, “Jascha is a veteran digital marketer, and brings a successful track record of developing and executing strategies that enhance customer experience and deliver meaningful results. His background with Internet and software companies, along with his first-hand experience with WebTrends, has ideally prepared him to lead the delivery of WebTrends’ vision and solutions to the marketplace.”

Kaykas-Wolff joins WebTrends from Alvarez & Marsal Business Consulting, LLC, where he served as a director, driving the growth of its eCommerce specialty service line. He previously held several senior management roles at Microsoft, with responsibility over business operations, business development, analytics, merchandising, design, web development and program management for Microsoft Store, Windows Marketplace and Microsoft PinPoint. Kaykas-Wolff was also a founding member of the eCommerce team that invented and launched Microsoft’s digital locker—a virtual lockbox for secure storage of information about software acquired online. Prior to Microsoft, Kaykas-Wolff served as a business development manager for Yahoo! Shopping Business Unit.

“During my years as a digital marketer, I relied on WebTrends data and promoted its value to other marketers,” Kaykas-Wolff said. “I look forward to building upon the strong reputation of WebTrends and helping businesses leverage the rich information in their online channel across their enterprise.”

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster, have chosen WebTrends business solutions and client services expertise to optimize their customers’ online experiences.

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