SEATTLE – Online Banking Report announces a new groundbreaking research report that explores how financial institutions can utilize the popular social networking tool Twitter as a way to reach out and engage online directly with their key constituents.
Since Twitter first came on to the scene two years ago it has taken off as a social connector and become an extremely popular method of communication. While the success of Twitter is not surprising, what is surprising is the benefit that it can offer financial institutions that can successfully leverage it as an efficient and cost-effective communication strategy.
This report provides a comprehensive guide for financial institutions that want take advantage of the benefits of Twitter. The report includes:
* An overview of Twitter terminology and how the service works
* Advice on how to develop a successful Twitter strategy and avoid common pitfalls
* Explanations and examples of the different approaches financial institutions can take to using Twitter
* A step-by-step guide on how to implement a Twitter strategy and navigate the “Twittersphere”, including explanations of how to create and customize a Twitter profile and presence
In this report, author Jeffry Pilcher, a branding and marketing guru who recently launched his own brand consultancy, ICONiQ, tells you exactly what you should and shouldn’t do with Twitter. He was an early adopter of the tool, and an expert on harnessing its power.
This exclusive research is available only from Online Banking Report and is a must-read for any financial institution. It can be downloaded immediately after purchase at www.onlinebankingreport.com.
Companies Mentioned: 1st Mariner Bank, ANZ Bank, Arvest Bank, Bank of America, Chartway Federal Credit Union, Chase Bank, City Credit Union, E*Trade, First Arkansas Bank, Individuum, ING Direct, Intuit, SEB Bank, Servus Credit Union, Twitter, UBank (NAB), Wachovia, Wells Fargo
About Online Banking Report
Founded in 1995 by former banker Jim Bruene, Online Banking Report provides in-depth analysis, relevant data, and informed recommendations to financial services executives in 50 countries. Online Banking Report is published by Online Financial Innovations, a Seattle-based research company. For more information and free sample reports, visit www.onlinefinancialinnovations.com, email [email protected] or call (206) 517-5021. You may also find OFI’s blog on the latest in online finance & banking at www.netbanker.com.
