Average U.S. Viewer Watched 6.4 Hours of Online Video During the Month, According to comScore Video Metrix
RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, released April 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 16.8 billion online videos during the month, representing an increase of 16 percent versus March. A significant increase in video viewing at YouTube during April contributed to the month’s sizeable gains.
Google Sites Accounts for 41 Percent of U.S. Online Video Market
In April, Google Sites once again ranked as the top U.S. video property with 6.8 billion videos viewed (40.7 percent online video market share), a 15-percent increase versus March. YouTube.com accounted for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second with 513 million videos (3.1 percent), followed by Hulu with 397 million (2.4 percent) and Yahoo! Sites with 355 million (2.1 percent).
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Top U.S. Online Video Properties* by Videos Viewed
April 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Videos Share (%) of
(000) Videos
Total Internet 16,785,432 100.0
Google Sites 6,831,957 40.7
Fox Interactive Media 512,872 3.1
Hulu 396,953 2.4
Yahoo! Sites 355,231 2.1
Viacom Digital 315,177 1.9
Microsoft Sites 288,301 1.7
Turner Network 272,709 1.6
CBS Interactive 202,810 1.2
Disney Online 132,212 0.8
AOL LLC 121,431 0.7
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*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Google Sites Reaches Record Video Audience
Nearly 152 million U.S. Internet users watched an average of 111 videos per viewer in April. Google Sites reached an all-time high of 107.9 million video viewers during the month. Fox Interactive Media ranked second with 58.8 million viewers, followed by Yahoo! Sites (45.4 million) and Hulu (40.1 million).
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Top U.S. Online Video Properties* by Unique Viewers
April 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Unique Viewers Average Videos
(000) per Viewer
Total Internet 151,652 110.7
Google Sites 107,877 63.3
Fox Interactive Media 58,849 8.7
Yahoo! Sites 45,447 7.8
Hulu 40,110 9.9
CBS Interactive 37,063 5.5
Viacom Digital 34,587 9.1
Turner Network 34,215 8.0
Microsoft Sites 31,970 9.0
AOL LLC 23,744 5.1
FACEBOOK.COM 13,325 3.3
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*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Other notable findings from April 2009 include:
* 78.6 percent of the total U.S. Internet audience viewed online video.
* The average online video viewer watched 385 minutes of video, or 6.4 hours.
* 107.1 million viewers watched 6.8 billion videos on YouTube.com (63.5 videos per viewer).
* 49 million viewers watched 387 million videos on MySpace.com (7.9 videos per viewer).
* Hulu accounted for 2.4 percent of videos viewed, but 4.2 percent of all minutes spent watching online video.
* The duration of the average online video was 3.5 minutes.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
