Advertisers and Publishers Benefit from Enhanced Protection against Click Fraud
BURLINGTON, Mass. – Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, announced a partnership with Anchor Intelligence, the foremost provider of traffic quality solutions that assess search and publisher ad inventory. The partnership enhances Burst’s existing inventory auditing systems with additional visibility into site traffic quality, and gives advertisers an enhanced level of protection from click fraud – ultimately improving ROI through better performance.
Through Burst’s partnership with Anchor Intelligence, web sites and ad networks utilizing adConductor™, Burst’s ad management and optimization platform, will also have enhanced insight into their own and affiliates’ traffic quality.
“Our partnership with Anchor Intelligence will contribute to Burst’s ad inventory optimization and traffic filtering programs and allow us to deliver even more value to our advertiser and publisher partners by enhancing our commitment to provide the highest quality traffic sources,” said Harry Klein, COO Burst Media. Burst joins the ranks of Ask.com, Technorati, LookSmart, Vivaki (Publicis Groupe), and several other industry leaders in partnering with Anchor Intelligence to protect advertisers and improve advertising performance.
“As advertising budgets continue to shift from traditional media to online, and vulnerabilities are increasingly exploited at the expense of advertisers, click fraud is and will continue to be a considerable challenge,” said Ken Miller, CEO of Anchor Intelligence. “It’s reassuring to see leading ad networks like Burst Media employing advanced measures to ensure the safety of their advertisers from fraudsters.”
Over the last fourteen years Burst Media has earned a reputation in the industry for unparalleled integrity and transparency. During this time, Burst has helped thousands of advertisers reach engaged audiences and web publishers manage and grow their business.
About Burst Media
An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.
About Anchor Intelligence
Anchor Intelligence Inc., headquartered in Mountain View, CA, is the traffic quality solutions provider of choice among ad networks, search engines, and advertisers. Using Anchor Intelligence’s ClearMark, the industry’s first and only real-time traffic scoring system, industry players obtain the necessary intelligence to fight click and impression fraud, efficiently manage traffic sources, and capitalize on high quality clicks while maximizing advertiser ROI. For more information, visit: www.anchorintelligence.com.
