GLENDALE, Calif. & SUNNYVALE, Calif. – AT&T Interactive and Yahoo! Inc. (Nasdaq:YHOO) announced an agreement, under which AT&T’s advertising sales force of more than 5,000 will sell Yahoo! display inventory to local businesses across the United States. The collaboration adds Yahoo!’s display inventory to AT&T Interactive’s robust local online advertising portfolio, and takes advantage of Yahoo!’s audience reach and targeting technologies.
“Local businesses are looking to drive in-store traffic, and our alliance with AT&T Interactive will help them reach a local audience of highly-engaged potential customers on Yahoo!,” said Jim Schinella, Senior Vice President, North America Region, Yahoo!. “As local businesses shift their advertising spend to reach the growing number of Internet consumers, AT&T Interactive and Yahoo! can equip them with the tools and expertise they need to be successful online.”
As a leader in creating local online advertising products and services, AT&T Interactive maintains close relationships with local businesses in the $14 billion local online ad market1. Hundreds of thousands of local businesses, spanning thousands of business categories, have built online local advertising programs around AT&T Interactive’s YELLOWPAGES.COM local search marketing solutions, online video ads, web sites and more. These businesses can now add Yahoo!’s targeted display advertising to their marketing campaigns through their relationships with the AT&T Advertising Solutions sales force.
“Our local advertisers are focused on growing their business so they look to us to help find the most comprehensive and effective ways to reach consumers,” said Matt Crowley, Chief Marketing Officer, AT&T Interactive. “Adding Yahoo!’s reach through highly targeted display advertising enhances our existing portfolio of local advertising products, allows our advertisers another way to raise their visibility and reach more online consumers. This joint effort is a natural extension of our existing relationship with Yahoo! and takes advantage of each company’s assets in the local market.”
The AT&T Advertising Solutions sales force intends to begin selling Yahoo! display inventory later this summer. AT&T Interactive anticipates it will become available across AT&T Advertising Solutions’ nationwide footprint through a phased rollout.
The agreement between AT&T Interactive and Yahoo! is the latest addition to the longstanding strategic relationship between AT&T and Yahoo!, which runs across many Yahoo! products and services, including portal and mobile services, as well as powering Yahoo! Local with advertiser content from YELLOWPAGES.COM. By tapping into AT&T’s Advertising Solutions industry-leading local ad sales force, Yahoo! extends its growing presence in the local online ad market, spanning a range of search and display advertising sales partnerships.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About AT&T Interactive
AT&T Interactive, a subsidiary of AT&T Inc, is an industry leader in creating local search products and services that empower consumers to find and connect with businesses across the devices and interactive platforms they use most – including online, mobile, and TV. Formed in 2005 and renamed in 2008, AT&T Interactive develops, manages and delivers all online and mobile advertising products for AT&T – including its flagship property www.yellowpages.com. The AT&T Interactive Network* is ranked the number 23 Web property in the US, reaching more than 31 million monthly unique visitors (comScore June 2009 Top Properties Ranking report).
*The unique visitor number for the AT&T Interactive Network includes unduplicated visitors for the following sites: YELLOWPAGES.COM, ATT.net, Addresses.com, AnyWho, 411.com, Areaguides.net.
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T │DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T’s Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies.
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services.
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For more information, please review this announcement in the AT&T newsroom at www.att.com/newsroom.
About Yahoo!
Yahoo! Inc. is a leading global consumer brand and one of the most trafficked Internet destinations worldwide. Yahoo! is where millions of people go every day to see what is happening with the people and things that matter to them most. Yahoo! helps marketers reach that audience with its unique and compelling advertiser proposition. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (http://yodel.yahoo.com).
1 Borrell Associates, June 30, 2009, estimate of local online advertising in 2009.
