Business Intelligence Firm Launches Business Optimization SaaS for SMB Market
BOSTON – Conversion Associates, a business intelligence firm based in Allston, MA, announced it will launch their Conversion Action Platform (CAP). CAP combines web analytics and phone call tracking into one web-based, 24/7 platform. Designed to simplify enterprise-class tools, CAP optimizes marketing, sales, and customer service initiatives for the SMB market.
“The available systems in the market were either too complicated or expensive for some businesses to install, therefore many in the SMB market were unable to take advantage of the growth in business analytics tools.” said David Jenkins, CEO Conversion Associates.
CAP makes business analytics simple, impacting three key areas:
– Marketing: Combining the web analytics and call tracking can increase marketing accountability and make multimedia marketing measurement easier. Armed with access to real-time data on the performance of the messages alongside other online and offline strategies, businesses are able to adapt and improve messaging or media placement.
– Sales: Web data reveals what engages customers, this information can create better websites and it can help salespeople refine their pitches. Further, the addition of tracked phone lines and recorded calls, help businesses train their salespeople to close more deals.
– Customer Service: Phone call tracking improves customer service by monitoring employee/customer interaction. Additionally, CAP is a key tool in understanding on-line customer engagement and feedback allowing businesses to meet the needs of their customers.
“Existing analytics platforms are complex, difficult to manage, and settings are hard to change quickly. As a result, most companies are unable to leverage the power of real-time data to make business decisions,” said David Jenkins, CEO Conversion Associates. “We’ve designed CAP through 3 years of research and development, using the ‘Craigslist design approach’ and working closely with clients to determine product features. This process allowed us to develop and now launch CAP without venture funding.”
To view a virtual demo of CAP, please visit: www.conversionassociates.com
ABOUT CONVERSION ASSOCIATES
Founded in 2005, Boston-based Conversion Associates is a business intelligence firm. Conversion Associates are strategic consultants, engineers, analysts and designers. The Conversion Action Platform (CAP), a business optimization SaaS, tracks, measures and reports on real-time business analytics. CAP is unique combining web analytics and phone call tracking to the SMB market.
Conversion Associates earned recent recognition by Boston’s Mayor, Thomas M. Menino, as one of Boston’s “entrepreneurial success stories.”
