DUBLIN – Research and Markets has announced the addition of the “Australia – Digital Media – Advertising, Statistics, Revenues, Forecasts” report to their offering.
Expenditure on online advertisements in Australia reached $1.7 billion by the end of 2008. Given the difficult trading conditions facing the Australian economy BuddeComm predicts that the pace of growth may be adversely impacted going forward.
However, the increased use of multimedia advertising as broadband availability improves may counter this trend as advertisers experiment with new formats. 2009 may see increased use of targeted advertising delivered over the internet as well as increased use of mobile internet advertising by firms which has been driven by advances in the capability of multimedia handsets, the increasing use of mobile data services and the fall in the associated costs to the user.
Key Topics Covered:
1. Synopsis
2. The online advertising market – moving into 2009
3. Mobile internet advertising
4. Generation Y is driving the online media push
5. Revenue statistics
6. Online classified advertising
7. Online search and directories market
8. Online video advertising market
9. Website usage Statistics
10. Market surveys
11. Media and Communications in Australian Families report
12. Related reports
For more information visit http://www.researchandmarkets.com/research/d1e7ba/australia_digita
