PubMatic Announces A-List Lineup for Ad Revenue 2009

Second Annual Ad Revenue Conference to Improve Ad Monetization Strategies for Premium Online Publishers and Media Companies

PALO ALTO, Calif. – PubMatic (, a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, announced the sponsor and speaker lineup for Ad Revenue 2009 ( The second annual Ad Revenue conference, a follow up to last year’s sold out event, will be held on October 8th at New World Stages in New York City. The event will bring together hundreds of thought leaders in the online display advertising industry and will focus on increasing the revenue made by publishers from non-guaranteed inventory.

This event is happening with the generous support of InterCLICK, Audience Science, CPX Interactive, eXelate, MediaMath, and Pulse360.

Ad Revenue 2009’s industry expert speakers will focus on the ecosystem that drives revenue for premium publishers’ 2nd Ad Sales Channel, or inventory not sold through their direct sales force. The 2nd Channel ecosystem is vast and complex, made up of ad networks, ad exchanges, data exchanges, and many other segments. Ad Revenue 2009 will bring clarity to the ecosystem for premium publishers so that they can develop the best strategies to increase their advertising revenue in the immediate future and for years to come.

“The Ad Revenue conference is the only conference dedicated entirely to helping premium publishers develop strategies to increase the value of their non-guaranteed inventory,” said Rajeev Goel, PubMatic Co-founder and CEO. “Hundreds of companies are driving innovation that can help significantly raise their bottom line, and the publishers that understand the ecosystem the best stand to gain the most from it. If there is one conference that premium publishers need to attend every year, this is it.”

The caliber of companies involved with Ad Revenue 2009 is unprecedented. The Ad Revenue 2009 speaker lineup includes:

Jeff Hirsch, President & CEO, Audience Science
Joe Zawadzki, CEO, MediaMath
Mark Zagorski, CRO, eXelate
Rob Rasko, President and COO, CPX Interactive
Amar Goel, Founder & President, PubMatic
Andrew Kraft, VP Technology Solutions, Collective Media
Bill Wise GM, Global Exchange, Yahoo!
Darren Herman, Founder & President, Varick Media Management
Eric Hippeau, CEO, Huffington Post
Greg Stuart, Digital Media Advisor & Former CEO of the IAB
Ian Wallin, VP National Digital Ad Sales, TV Guide
Jay Sears, EVP, Strategic Products & Business Development, ContextWeb
Jeanne Houweling, VP Ad Network Solutions Group, PubMatic
Jeff Green, COO, AdECN/Microsoft
Jeremy Fain, VP Industry Services, IAB
Joe Mandese, Editor-In-Chief, MediaPost
John Ebbert, Managing Editor,
Kurt Unkel, SVP, Director at VivaKi Nerve Center
Michele Madansky, Michele Madansky Consulting
Philip Smolin, GM, Platform Solutions, Turn
Rob Beeler, Vice President, Content & Media, AdMonsters

Ad Revenue 2008, held in San Francisco, was oversubscribed by more than 50%. Ad Revenue 2009 is nearing full capacity. To learn more about Ad Revenue 2009 or to request an invitation, please visit:

About PubMatic

PubMatic is a global Ad Revenue Optimization company that provides premier online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time Ad Price Prediction technology ensures that premium publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.