The Real Prize: Unparalleled Reach, Engagement, Flexibility Across Clear Channel’s Radio, Digital & Outdoor Platform
SAN ANTONIO – Clear Channel Communications announced it will award a total of $1 million in free advertising across the company’s radio, digital and outdoor platform to the top four winners of the 4A’s 2009 O’Toole Awards. Winners for best large, mid-sized and small agency will each receive $300,000 in free advertising, with the best national public service campaign winner receiving $100,000.
“These prizes acknowledge creative agencies as critical partners, and we hope they will nourish creativity and demonstrate how effective radio, digital and outdoor platforms are for great content,” said John Partilla, executive vice president of Clear Channel Communications and president of Global Media Sales. “Agencies of this magnitude represent remarkable and unique examples of bold, strong work and capture the essence of digital innovation.”
Called the biggest award in advertising, the O’Tooles honor an agency’s overall level of creative excellence. 4As member and non-member agencies from around the world participated this year. Past winners have included BBH (Johnnie Walker), Crispin Porter + Bogusky (Burger King and Mini), Ogilvy & Mather (American Express) and Taxi (Versus).
Clear Channel’s platform reaches more than 150 million consumers each day, spanning AM/FM radio broadcasts, online and mobile streams and on-demand audio and video, in-vehicle navigation systems, digital video billboards, taxi media, transit shelters, and other outdoor displays.
The prizes will be presented on Monday, September 21, 2009 at the Nokia Theatre Times Square during an event hosted by 4As board member Chuck Porter and Creativity Magazine editor Teressa Iezzi. Clear Channel Communications CEO Mark Mays will announce the free advertising winners.
About Clear Channel Communications
Clear Channel Communications, Inc. is a global media and entertainment company specializing in mobile and on-demand entertainment and information services for local communities and premiere opportunities for advertisers. Based in San Antonio, Texas, the company’s businesses include radio and outdoor displays. More information is available at www.clearchannel.com.