Setting Interactive Advertising’s Contextual Standard For Demand-Side Transparency, Insight, And Control
RESTON, Va. – LucidMedia (lucidmedia.com), the optimized contextual targeting display ad network, announced that its auditing service is now available at no cost to agencies.
Based on its Verified Inventory Platform (VIP) which launched in February and has since undergone significant testing in the field, the new auditing service gives interactive agencies the actionable performance insights they need to provide real transparency, inventory verification, and brand safety to their clients.
The new auditing service lets agencies take better control of their campaigns and squeeze maximum return from the multiple inventory sources they buy. With the new Software as a Service (SaaS) approach, agencies can quickly and easily leverage LucidMedia’s powerful page-level reporting without hardware, without administrative overhead, and now without cost. Interested agencies can harness the industry’s leading contextual platform to:
• Verify a brand safe environment across all of their interactive campaigns
• Discover the contextual segments that drive maximum user engagement
• Monitor the conversations into which their client’s ads are being placed
“Based on our decade of experience in the space and the unprecedented success of our contextual network, we felt it was imperative for us to now step up and take a leadership role in demand-side auditing. As the first-to-market in what has recently become a crowded space we decided to push the noise aside and let our agency partners deploy our auditing service for free,” said Ajay Sravanapudi, President and CEO of LucidMedia Networks, Inc. “This new offering extends LucidMedia’s full disclosure philosophy to the agency world without barriers. Never has an agency been given the ability to look across all of their inventory sources through the eyes of a page-level contextual engine. Extensive field-testing showed us agencies clearly get the value of our categorization, transparency, and brand safety and realize they can get all of that and more when they then buy their media from us.”
The new service from LucidMedia lets agencies audit campaigns using 14,000 contextual categories in both English and Spanish, filter for objectionable content, and even classify media by type including blogs, enthusiast sites, and social networks. Agencies can now take control of their campaigns and deliver on the promise of brand stewardship inherent in their relationships with advertisers. Interested agencies can get more information by going online to lucidmedia.com/verified, by emailing [email protected], or by calling (212) 532-2650.
LucidMedia (www.lucidmedia.com) is an online contextual display advertising network and technology platform focused on optimizing performance at the page-level for advertisers and their agencies. The company’s patented ClickSense® contextual advertising and targeting engine empowers advertisers to reach new levels of insight, safety, and cost-efficiency in their online advertising campaigns. LucidMedia categorizes traffic from many of the Web’s most respected networks and exchanges in both English and Spanish, providing advertisers with a way to more effectively target online advertising inventory and increase their return-on-spend. Today, many of the world’s largest interactive agencies, online advertisers, and ad networks are leveraging LucidMedia’s network and technology platform to drive increased revenue.