Consumer Electronics Advertising Activity Up More Than 80% Compared to Last Holiday Season
SAN FRANCISCO – Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, announced that as the fourth quarter nears its end, the company has seen more than 80% growth in the Consumer Electronics sector over the fourth quarter of 2008. With more than twice the number of Consumer Electronic campaigns advertising across the Kontera network, on average the Consumer Electronics campaigns are over 40% larger this year than last.
“Internet users are increasingly researching gaming, television, home computing, and home appliances, and as a result, we continue to see an increase in advertiser spending this holiday season”
Major electronics brands advertising with Kontera include Canon, HP, LG, Samsung and Epson.
Kontera has also had a high rate of returning advertisers because Consumer Electronics campaigns with Kontera show ever-higher consumer engagement and interaction rates. Across Kontera’s more than 100 million monthly unique users, the interaction rate in the Consumer Electronics sector is trending 60% higher than a year ago.
“Internet users are increasingly researching gaming, television, home computing, and home appliances, and as a result, we continue to see an increase in advertiser spending this holiday season,” said Kontera President Hal Muchnick. “Our Story Level Targeting capabilities deliver useful, relevant ads and consumer engagement during pre-purchase research.”
In-Text advertising meets brands’ desires to connect with qualified consumers, and to deliver compelling brand experiences and promotional units. Kontera’s Story-Level Targeting uses real-time semantic analysis to deliver in-text brand placements that are highly relevant to the page contents and to user interests. As a result brands are able to reach users when they are most engaged and receptive to learn about their products.
About Kontera
Kontera delivers the most relevant In-Text Advertising & Related Information solutions online. Kontera’s patented technology performs real-time semantic analysis of content and other information to dynamically hyper-link the terms that most accurately represent and predict user-intent and engagement. Kontera enhances consumer experience through superior phrase relevance, driving increased user interaction, unparalleled campaign performance for advertisers, and substantial revenue for publishers. Reaching more than 100 million unique users per month, Kontera’s exclusive network features over 15,000 vetted premium and niche publishers and represents a unique opportunity for advertisers to reach their target audiences through innovative text, rich media and video advertising units. Founded in 2003, Kontera is backed by Sequoia Capital, Carmel Ventures and Tenaya Capital and has offices in San Francisco, New York, Los Angeles, Detroit, Chicago, Atlanta and Tel Aviv. To learn more about Kontera, Kontera’s Related Information and Content solutions, Semantic Advertising or Contextual Advertising visit: www.kontera.com.
