AdMeld to Host Industry-Leading Conference on Real Time Bidding (RTB)

Forrester’s Emily Riley to Present RTB Research Findings, Top Digital Advertising Thought Leaders to Explore Technology’s Impact

NEW YORK – AdMeld (, the leader in ad network optimization for premium publishers, has announced it will host an invite-only conference on Real Time Bidding (RTB) on February 4, 2010 at the Time Warner Center in New York City. The AdMeld Partner Forum will gather thought leaders and decision makers from across the online advertising space to discuss RTB’s implications for premium publishers and the industry as a whole. Emily Riley of Forrester will deliver the keynote and unveil the findings of a Forrester Consulting study on RTB commissioned by AdMeld. Each attendee will receive a copy of the study.

Other speakers and moderators include Randall Rothenberg, President & CEO of the IAB; Daphne Liska, Senior Advertising Manager, eBay; Darren Herman, Founder & President, Varick Media Management; Jeremy Steinberg, VP Digital Sales and Business Development, FOX News, and John Ebbert, Publisher & Managing Editor of Additional speakers and details will be released in the coming weeks at:

“Though growing fast, Real Time Bidding is still a relatively new technology that deserves to be discussed in a dedicated format like this,” said Michael Barrett, AdMeld’s CEO. “Our goal for the AdMeld Partner Forum is to gather the industry’s thought leaders and RTB practitioners for a lively discussion about the technology’s uses, where it’s headed, and what it means for premium publishers and the ecosystem as a whole. The plan is to jumpstart the conversation about RTB so it’s on everyone’s radar in 2010.”

Attendance for the AdMeld Partner Forum is free to invited guests only. Space is limited. To request an invitation, visit:

Event organizers, speakers and attendees will be using the #RTBforum Twitter hashtag for advance coordination of event programming and during the conference itself.

About AdMeld

AdMeld ( helps the world’s premium online publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads. AdMeld’s real time optimization technology generates the highest possible yield from each ad impression, and its suite of tools and services enhance publishers’ understanding and control of their discretionary ad inventories. Current AdMeld customers include, AccuWeather, Discovery Communications, FOX News, Hearst Television, IAC, New York Post, World Wrestling Entertainment® and more than 130 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.