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Tumri Selected by AlwaysOn as an OnMedia Top 100 Winner


Recognized for creating new opportunities in marketing, branding, advertising, and publishing

SAN MATEO, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Tumri was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Tumri and the OnMedia Top 100 Companies will be honored at AlwaysOn’s OnMedia NYC event on February 1st, 2010, at the Mandarin Oriental Hotel in New York City.

This two-and-a-half-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

“Our view is that we are still moving up a very steep Internet innovation curve, which means the media world will continue to be radicalized,” said Tony Perkins, founder and CEO of AlwaysOn. “We congratulate the OnMedia 100 winners for their success in introducing the tools, services, and platforms that continue to disrupt the old ways of Madison Avenue for the benefit of marketers and content consumers alike.”

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2010 list.

Tumri’s innovative platform creates a highly dynamic and intelligent advertising experience that makes display advertising more relevant, reduces production costs and compresses timelines. By deconstructing ad creatives into key elements (images, call to action, etc.), advertisers can quickly personalize and optimize thousands of creative options in real time, driven by any data source. Tumri’s proprietary analytics deliver unique consumer insights not available anywhere else, such as which products/messages engage specific segments.

“Tumri is honored to be recognized by AlwaysOn as a recipient of the OnMedia Top 100 award for the second year in a row and to be in the company of the other digital media innovators that are defining significant trends and driving industry growth,” said Calvin Lui, president and CEO of Tumri. “2009 was a tremendous year for Tumri, as we delivered outstanding results for such notable brands as HP, Nike, Scottrade, Travelocity, Lenovo, Sears, Bank of America, and more. We are excited to hear customers reporting display results on par, if not better, than they have achieved with search. As we move into 2010, we will continue to deliver solutions that will transform the way the world’s largest brands interact with consumers.”

A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at: http://alwayson.goingon.com/permalink/post/34216.

About Tumri

Tumri is the leading provider of dynamic display advertising solutions. Based in San Mateo, CA, Tumri has developed an innovative advertising platform that creates a highly dynamic and interactive advertising experience. The Tumri solution – the AdPod – enables advertisers to craft highly targeted marketing messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad creatives into core sub-components, then enables advertisers to adjust each sub-component by targeting parameters or optimize by performance metrics. As a result, the Tumri platform delivers highly relevant advertising messages to consumers while lowering creative production costs and timelines. Additionally, Tumri’s patent-pending platform optimizes performance at a sub-ad component level and delivers unparalleled consumer insights through its proprietary reporting. Tumri was named a 2009 American Business Awards winner, an AlwaysOn 2009 OnMedia 100 winner, a winner of two Internet Advertising Competition awards, and a “One to Watch” company for Dealmaker Media’s 2007 Momentum Growth Conference. Tumri has also been featured in The New York Times, The San Francisco Chronicle, BusinessWeek and several other publications. Tumri is funded by Accel Partners, Shasta Ventures, Tenaya Capital and Time Warner. To learn more about Tumri visit www.tumri.com.

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network (alwayson.goingon.com). In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, OnDC, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen, GoingGreen East, and GoingGreen Europe. The AlwaysOn network and live event series empower readers, event participants, sponsors, and advertisers to spearhead the global innovation economy.