Google Sites Accounts for Two-Thirds of 131 Billion Searches Conducted Worldwide in December while Introduction of Bing Helps Microsoft Post Significant Gains During the Year
Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a study on growth in the global search market in 2009. The study revealed that the U.S. remains the largest search market worldwide, while Google Sites retains a commanding position in the global search market.
“The global search market continues to grow at an extraordinary rate, with both highly developed and emerging markets contributing to the strong growth worldwide,” said Jack Flanagan, comScore executive vice president. “Search is clearly becoming a more ubiquitous behavior among Internet users that drives navigation not only directly from search engines but also within sites and across networks. If you equate the advancement of search with the ability of humans to cultivate information, then the world is rapidly becoming a more knowledgeable ecosystem.”
Top Search Markets Worldwide
The total worldwide search market boasted more than 131 billion searches conducted by people age 15 or older from home and work locations in December 2009, representing a 46-percent increase in the past year. This number represents more than 4 billion searches per day, 175 million per hour, and 29 million per minute. The U.S. represented the largest individual search market in the world with 22.7 billion searches, or approximately 17 percent of searches conducted globally. China ranked second with 13.3 billion searches, followed by Japan with 9.2 billion and the U.K. with 6.2 billion. Among the top ten global search markets, Russia posted the highest gains in 2009, growing 92 percent to 3.3 billion, followed by France (up 61 percent to 5.4 billion) and Brazil (up 53 percent to 3.8 billion).
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Top 10 Countries by Number of Searches Conducted*
December 2009 vs. December 2008
Total Worldwide, Age 15+ – Home & Work Locations
Source: comScore qSearch
Searches (MM)
Dec-2008 Dec-2009 Percent Change
Worldwide 89,708 131,354 46%
United States 18,688 22,741 22%
China 11,778 13,278 13%
Japan 6,213 9,170 48%
United Kingdom 4,623 6,245 35%
Germany 4,079 5,609 38%
France 3,362 5,425 61%
South Korea 2,796 4,039 44%
Brazil 2,454 3,763 53%
Canada 2,900 3,710 28%
Russian Federation 1,735 3,333 92%
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*Searches based on “expanded search” definition, which includes searches at the top properties where search activity is observed, not only the core search engines.
Top Search Properties Worldwide
Google Sites ranked as the top search property worldwide with 87.8 billion searches in December, or 66.8 percent of the global search market. Google Sites achieved a 58-percent increase in search query volume over the past year. Yahoo! Sites ranked second globally with 9.4 billion searches (up 13 percent), followed by Chinese search engine Baidu with 8.5 billion searches (up 7 percent). Microsoft Sites saw the greatest gains among the top five properties, growing 70 percent to 4.1 billion searches, on the strength of its successful introduction of new search engine Bing. Russian search engine Yandex also achieved considerable gains, growing 91 percent to 1.9 billion searches.
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Top 10 Search Properties by Searches Conducted
December 2009 vs. December 2008
Total Worldwide, Age 15+ – Home & Work Locations
Source: comScore qSearch
Searches (MM)
Dec-2008 Dec-2009 Percent Change
Worldwide 89,708 131,354 46%
Google Sites 55,638 87,809 58%
Yahoo! Sites 8,389 9,444 13%
Baidu.com Inc. 7,963 8,534 7%
Microsoft Sites 2,403 4,094 70%
eBay 1,327 2,102 58%
NHN Corporation 1,892 2,069 9%
Yandex 992 1,892 91%
Facebook.com 1,023 1,572 54%
Ask Network 1,053 1,507 43%
Alibaba.com Corporation 1,118 1,102 -1%
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*Searches based on “expanded search” definition, which includes searches at the top properties where search activity is observed, not only the core search engines.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
