Online Media Network Embraces VAST, Accelerates Brand Advertiser Online Video Adoption, and Establishes True Video Guarantee™
SAN MATEO, Calif. – Brand.net, the leading network provider of online media solutions for the world’s largest brand advertisers and media agencies, announced the launch of its Video advertising solution with a campaign for Unilever’s I Can’t Believe It’s Not Butter!® Brand.net’s video solution leverages VAST 2.0, the IAB’s newly released online video pre-roll advertising standard, to extend the company’s market-leading web-wide Branding capabilities across its growing network of high-quality video content.
“Consumer usage of online video is skyrocketing, and Brand advertisers have embraced the medium as a powerful way to reach and engage large and attractive audiences,” said Randall Rothenberg, President and CEO of the Interactive Advertising Bureau. “However, inconsistent video ad serving protocols between publishers have made video advertising more complicated than necessary, keeping advertisers and publishers alike from fully realizing this huge opportunity. VAST streamlines the process dramatically and will accelerate the monetization of online video. We are delighted that IAB member Brand.net has been such an active and vocal advocate of the VAST transformation.”
Brand.net’s True Video Guarantee™ gives Brands clarity and control over their online Video advertising. Brand.net is the first in the industry to issue specific written guarantees for Video quality:
1. 100% Streaming Video or a Streaming / In-Banner Blend – You Decide: No hidden in-banner or display bundling.
2. Quality Streaming Environments: No below the fold auto-initiated streams. No interstitial in-banner ads.
3. Top comScore Sites, High Impact Channels: No long tail UGC.
Combined with Brand.net’s written guarantee, since its inception, of quality and delivery of impressions, reach and audience composition, Brand.net provides the most comprehensive and genuine commitment to online media quality available to brand advertisers and media agencies.
“8 of the 10 largest CPGs, and 3 of the 5 largest big box retailers, were repeat Brand.net customers in 2009. They responded enthusiastically to the high quality media and tightly managed web-wide campaigns we guarantee, and the proven, measurable results we deliver,” said Elizabeth Blair, CEO and Co-founder of Brand.net. “Our customers asked us to extend Brand.net’s offering to Video, and our solution, including our True Video GuaranteeTM, was developed in close consultation with them. We are excited to start 2010 working with our largest customers in both Video and Display, providing the most effective web-wide brand advertising solutions across an expanded universe of online media.”
About Brand.net
Brand.net is the leading network provider of online media solutions for the world’s largest brand advertisers and media agencies. Brand.net delivers on their critical requirements: Quality, Scale and Value. Guaranteed.® The company’s platform integrates world-class proprietary technology for quality filtering, price and volume forecasting, buy automation and delivery management. Brand.net leverages this platform and the deep online advertising expertise of its team to execute efficient, effective online branding campaigns that deliver proven, outstanding results. The company is privately held and headquartered in Silicon Valley with sales offices throughout the US.
