NEW YORK – During his opening address at the AdMeld Partner Forum 2010, Michael Barrett, AdMeld’s CEO, discussed rapid emergence of Real Time Bidding (RTB) as a platform for buying and selling ad inventory. Barrett cited factors such as enhanced pricing, efficiency, transparency and control of data as reasons for the technology’s growth and said it had the potential to bring billions of additional dollars to the display ad market.
Barrett also introduced the forum’s keynote speaker, Emily Riley, Research Director & Principal Analyst at Forrester, who outlined key findings of a study conducted by Forrester Consulting and commissioned by AdMeld titled “Media Buying Goes Real Time.” The study, which is available for download on AdMeld’s website at http://www.admeld.com/resources, discusses the inefficiencies of current methods of media buying and how improving them can open up new opportunities for companies on both sides of the transaction.
“With the growth RTB has experienced over the past year, we think the time is right for a forum that focuses on it exclusively,” said Michael Barrett, AdMeld’s CEO. “Our goal with this event was to bring together practitioners from all sides of the industry and spark a dialogue about what RTB means for them, how they’re using it, and how we can work together to evolve it as a platform.”
The AdMeld Partner Forum took place at The Time Warner Center in New York City.
AdMeld (www.admeld.com) helps the world’s premium online publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads. AdMeld’s real time optimization technology generates the highest possible yield from each ad impression, and its suite of tools and services enhance publishers’ understanding and control of their discretionary ad inventories. Current AdMeld customers include Answers.com, AccuWeather, Discovery Communications, FOX News, Hearst Television, IAC, New York Post, World Wrestling Entertainment® and more than 150 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.