Digital Leaders Converge at 2010 IAB Annual Leadership Meeting

650 Industry Luminaries Gather for Top-Flight Agenda and to Honor Industry Leaders, Wenda Harris Millard and Jim Spanfeller, with Founder’s Awards

CARLSBAD, Calif. – The Interactive Advertising Bureau (IAB) welcomed 650 leaders of the interactive marketing and advertising ecosystem to Carlsbad, California, for the start of its 2010 Annual Leadership Meeting, Ecosystem 2.0: Revenue the Next Wave. The event, now in its third year, has quickly become the central thought leadership venue place for senior voices in the marketing and advertising ecosystem to discuss, debate and define the key issues facing the industry in the coming year.

The festivities kicked off with the first-ever IAB Founder’s Awards, recognizing contribution and service to digital media. This year, the inaugural awards honor Wenda Harris Millard, President and COO, Media Link LLC, and Jim Spanfeller, President and CEO, The Spanfeller Group, both former Chairs of the IAB.

“Building an industry is no small task and both Wenda and Jim, in their roles as Chair of the IAB, helped key players coalesce around critical industry initiatives that supported the growth of digital media,” said Randall Rothenberg, President and CEO of the IAB. “I’m proud to have had the opportunity to work with both of them and to be giving them this award on behalf of the many leaders assembled for our Annual Leadership Meeting—this is where impassioned discussions and great debates will pave the way for ongoing innovation and growth.”

“Our Annual Leadership Meeting has earned—and continues to live up to—its reputation as the must-attend gathering for the media industry each year,” said David Doty, SVP, Thought Leadership, Marketing and Events, IAB. “It is here where the industry’s key players can ramp up their common commitment to taking the power of digital media and bringing it to consumers—wherever they are and however they want it.”

To see the daily recaps and video coverage of the IAB Annual Leadership Meeting, Ecosystem 2.0: Revenue the Next Wave, please go to

About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit