Ad-Juster, Inc. and FatTail, Inc., have signed a partnership agreement allowing FatTail clients to use Ad-Juster’s third party delivery data collection service to automatically load third party numbers into FatTail products for billing reconciliation and discrepancy management.
“FatTail is looking forward to offering Ad-Juster data through our PageGage and AdBook products,” said FatTail Chief Executive Officer Steve Pelletier. “FatTail has built its reputation on providing extremely flexible and innovative solutions to address our customers’ most compelling business challenges. FatTail’s state of the art approach to workflow, reporting and billing will be bolstered with the addition of critical third party data from Ad-Juster.”
“Mission critical third party data is needed for campaign success, and Ad-Juster is happy to share this data with FatTail clients”, adds Mike Lewis, President of Ad-Juster. “There is no better way to address ad delivery discrepancies and monthly billing issues, than to include this information into the work-flow of publishers, agencies and networks.”
The non-exclusive partnership gives publishers who are already using FatTail and Ad-Juster products an immediate benefit from data integration. Existing FatTail clients will be offered a discount on Ad-Juster, when they become new Ad-Juster clients. Both companies are looking forward to broadening the reach of critical data throughout the digital advertising ecosystem.
About FatTail
Founded in 2001, the company’s AdBook sales and ad operations optimization software for digital advertising is used by more than 500 of the world’s leading websites. PageGage, the company’s new online ad sales optimization software helps online publishers increase ad revenues by selling more inventory direct and relying less on ad networks. For more information, please see: www.fattail.com
About Ad-Juster
Ad-Juster is the world’s only third party reporting and discrepancy management tool. Ad-Juster automatically pulls delivery data from all third parties into one report: totally eliminating time spent collecting this data manually. Ad-Juster also automatically identifies and reports ad delivery discrepancies – helping manage one of the digital ad world’s most painful problems. See www.ad-juster.com for more information.
