Deal Reinforces Burst’s Commitment to Empowering Vertical Content Online
BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, announced it has completed the acquisition of On The Phone Media Limited – which conducts business as OTP Media (OTP). The strategic acquisition reinforces Burst Media’s position as the primary enabler of vertical content online and its 15-year commitment to providing complete advertising solutions to web publishers and advertisers.
OTP Media, established in 2002, has grown to become a leading advertising network in the United Kingdom with a particular focus on premium advertising. OTP’s publisher relationships span verticals including parenting, automotive, sport, food and entertainment.
Burst was the 16th largest ad network in the U.K. in February 2010, reaching nearly 12.3 million unique viewers. OTP will further enhance Burst’s presence in the U.K. market while providing a platform to expand the services it provides web publishers and advertisers. Advertisers will now have broader solutions to reach their target audiences, and OTP will gain access to Burst’s proven resources, processes, systems and technology.
“OTP Media shares our core value of championing online vertical content and the web publishers that produce it,” said Jarvis Coffin, CEO of Burst Media. “This acquisition adds to the value of what both companies can bring to U.K. publishers and the resources they can put to work for U.K. advertisers trying to reach engaged audiences online.”
Since its founding in 1995, Burst has focused on the Internet’s unique ability to deliver rich vertical content to hundreds of millions of loyal visitors every day. Advertisers have recognized the value of vertical content sites and have always been able to turn to Burst in order to reach their target audiences.
“By joining forces with the industry’s premier provider of services to vertical content publishers, we now have access to their proven business processes and technical resources,” said Ian Woolley, Managing Director of OTP Media. “This acquisition helps us both to expand our services and solutions that we provide publishers, and it will allow advertisers to closer engage with their target audiences.”
About OTP Media
OTP Media (www.otpmedia.com) was established in 2002 and works with premium publishers and brand advertisers to deliver innovative, bespoke, targeted marketing solutions which increase publisher revenues and deliver superior brand targeting, whilst maintaining the integrity of both the site and the brand. OTP Media exclusively represents sites such as www.streetmap.co.uk, www.carpages.co.uk, www.deliaonline.com, www.192.com, and www.Robbiewilliams.com. The company is based in London.
About Burst Media
An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its media divisions Burst Network, Burst Direct and Giant Realm, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States. For more information, visit www.BurstMedia.com or call 781.272.5544
