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IAA Panel to Discuss Future and Dynamics of Tablet Enabled Advertising


SAN FRANCISCO – The International Advertising Association (IAA West) announced that it is featuring a panel of media gurus at its June 22 meeting to discuss the dynamics and future of tablet-enabled advertising and media moderated by Greg Stern of Butler, Shine and Stern.

Panelists will include:

– Matt Van Dalsem, Vice President, Marketing, BlackRock;

– Greg Sterling, Principal of Sterling Market Intelligence/Analyst, Internet2Go;

– Andy Berkenfield, General Manager, Duncan/Channon;

– Carilu Dietrich, Director of Global Advertising, Oracle;

– Thom Campbell, US Media Manager, Intel Corporation.

The event will take place on Tuesday June 22 at the Argonaut Hotel, 495 Jefferson Street, San Francisco, CA, from 6:00 to 8:00 pm.

In making the announcement, Jane Barrett, president of IAA West said, “The advertising, media and marketing community is at the precipice of yet another phase of technology driven change. The rapid evolution of media from paper to glass is fostering significant change and opportunity for our industry. We have empaneled thought leaders from the Bay Area Advertising and Marketing Community to discuss the burgeoning phenomena of tablet enabled media and expect a lively discussion to ensue.”

The event, which is being sponsored by MediaMind Eyeblaster, Time Inc, The New York Times, Topix, The Wall Street Journal, Barron’s, Discovery and Conde Nast, is open to all advertising and marketing professionals. RSVP’s are being taken by Nicole Poulton at Draft FCB, [email protected]. Tickets are $20 for IAA Members and $40 for non-members.

About the IAA

The IAA is the only global partnership of advertisers, agencies, the media, and related services. Its mission is to promote the critical role and benefits of advertising as the vital force behind all healthy economies and the foundation of diverse, independent media in an open society to protect and advance freedom of commercial speech and consumer choice; encourage greater practice and acceptance of advertising self-regulation; provide a forum to debate emerging professional marketing communications issues and their consequences in a fast-changing world environment; take the lead in state-of-the-art professional development, education and training for the marketing communications industry of tomorrow. For more information, please go to www.iaawest.org.