Singapore – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its May 2010 ranking of the top online properties in the Asia-Pacific region based on data from its comScore Media Metrix service. Google Sites led as the most-visited property in the region reaching 55 percent of the online population, while Tencent led in engagement with visitors averaging 6.5 hours at the property during the month. The report also examined the top destinations across 13 individual countries in the Asia-Pacific region, revealing various brand preference across markets. These and other relevant findings have been presented in the comScore live complimentary webinar, State of the Internet with a Focus on Asia Pacific on Tuesday, July 13.
“Home to nearly half of the world’s online population, the Asia-Pacific region represents a wealth of opportunity for both local and global brands in the digital media space,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “With an average Internet user in the region spending nearly 17 hours a month online, brands not currently using this channel are missing a significant opportunity to reach and engage audiences. For most brands, having an online presence is no longer optional, it’s a marketing necessity.”
Google Sites Tops List as Most-Visited Property in Asia Pacific
In May 2010, Google Sites ranked as the most-visited property in the Asia-Pacific region, reaching 270 million unique visitors during the month, followed by Microsoft Sites with 218.5 million visitors and Yahoo! Sites with 205 million visitors. Baidu.com Inc. and Tencent Inc. secured the fourth and fifth most-visited positions with 177 million visitors and 174 million visitors, respectively.
In terms of engagement among the top 20 most-visited properties, Tencent Inc. ranked as the most-engaging property with visitors averaging 6.5 hours on the site during the month, consuming 716 pages of content and visiting the property an average of 39 times. Facebook.com also witnessed strong engagement, with visitors spending 3.5 hours on the social networking site and visiting more than 21 times throughout the month.
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Top Internet Properties in Asia Pacific by Unique Visitors
May 2010
Total Audience, Asia Pacific, Age 15+ – Home & Work Locations*
Source: comScore Media Metrix
Total Unique Average Minutes Average Pages Average Visits
Visitors per Visitor per Visitor per Visitor
(000)
Total Internet: 492,773 1,003.6 1,783 44.4
Google Sites 270,017 120.7 171 18.8
Microsoft Sites 218,474 122.4 55 10.2
Yahoo! Sites 204,882 151.4 204 19.6
Baidu.com Inc. 176,795 58.4 128 20.1
Tencent Inc. 174,149 394.9 716 39.4
SINA Corporation 108,454 42.8 56 9.8
Alibaba.com
Corporation 107,947 73.3 139 11.9
Sohu.com Inc. 91,535 47.3 65 8.1
Facebook.com 85,825 217.5 318 21.5
NetEase.com Inc. 83,630 44.0 67 9.5
Wikimedia
Foundation Sites 80,502 13.5 13 4.3
Youku 72,477 23.5 20 5.3
Xunlei Networking 69,141 51.1 44 7.2
Tudou Sites 63,016 17.2 18 5.7
CBS Interactive 62,243 9.1 19 2.7
KU6.com 57,625 19.8 34 5.1
Amazon Sites 55,306 13.3 23 3.5
Apple Inc. 51,908 5.6 7 1.7
Oak Pacific
Interactive Sites 51,460 97.8 335 9.3
Qihoo.com Sites 42,705 7.0 13 8.4
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*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Destinations Vary Across Markets
An analysis of the most visited Internet properties in each of the 13 individual Asia-Pacific markets revealed differing brand preferences across countries. Google Sites led as the most-visited property in India, Indonesia, Malaysia, Singapore and Vietnam, while Yahoo! Sites attracted the most visitors in Hong Kong, Japan and Taiwan. Microsoft Sites led the market in Australia reaching 93 percent of online users. Local entities topped the list in China and South Korea, with Tencent Inc. and NHN Corporation reaching the largest percentage of Internet users. In the Philippines, Facebook.com reigned as the most-visited destination reaching 93 percent of online users, the highest penetration of any global market for the social networking site.
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Top Internet Property by Percent Reach of Unique Visitors
May 2010
Total Audience, Age 15+ – Home & Work Locations*
Source: comScore Media Metrix
Market Top Property by % Reach
Unique Visitors
Asia Pacific Google Sites 54.8
Australia Microsoft Sites 93.1
China Tencent Inc. 64.7
Hong Kong Yahoo! Sites 88.7
India Google Sites 94.3
Indonesia Google Sites 90.0
Japan Yahoo! Sites 88.8
Malaysia Google Sites 90.4
New Zealand Microsoft Sites 90.3
Philippines Facebook.com 92.8
Singapore Google Sites 91.0
South Korea NHN Corporation 85.1
Taiwan Yahoo! Sites 96.4
Vietnam Google Sites 95.3
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*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
