MCLEAN, Va. – Gannett Co., Inc. (NYSE:GCI), announced the appointment of Craig Etheridge as vice president of Mobile Advertising Sales for Gannett Digital. Etheridge was most recently vice president of Emerging Platform Sales at The Weather Channel (TWC) where he was responsible for sales of TWC’s mobile product portfolio.
Etheridge will be responsible for further expanding Gannett’s mobile advertising portfolio and developing long-term mobile ad sales strategy.
“Our local and national mobile efforts have been very successful to date with over 5 million iPhone, iPad and Android app downloads for USA TODAY, a network of 105 local market mobile web sites, and an interactive text message program that leverages our tremendous scale in print and broadcast media,” said Gracia Martore, Gannett president, chief operating officer and chief financial officer. “Craig and his team will enable us to better maximize the benefits of our entire suite of mobile offerings for advertisers, something that is key to our success going forward.”
Etheridge brings almost two decades of experience in the media and online advertising industry to Gannett Digital. For TWC, Etheridge worked directly with agencies and brands to secure mobile advertising opportunities. He was responsible for significant year-over-year growth in advertising sales across a number of verticals, including travel, retail and finance. Etheridge also helped launch TWC’s iPad application.
Etheridge was at TWC for 15 years. Other positions included vice president/national sales director, where he directed the company’s digital advertising sales strategy for the Southeast, Southwest and West Coast. Earlier in his career, Etheridge served as regional director of Netscape-AOL Interactive Marketing. He was part of the travel vertical and managed the Netscape Southwest and Southeast regions.
About The Gannett Digital Network
Gannett Digital’s online + mobile publisher network, rich media and targeting solutions enable advertisers to better reach, engage and convert prospective customers. Gannett Digital seeks to improve campaign performance by providing advertisers with unique content-integrated advertising opportunities, behavioral targeting, contextual targeting, re-targeting and smart targeting (dynamic ad creative optimization) across its network of 49 million consumers. Additionally, the Gannett Digital Network leverages the rich media solutions of Gannett-owned Pointroll to drive higher levels of ad engagement.
The Gannett Digital Network consists of premium online properties such as USATODAY.com, Metromix.com, HighSchoolSports.net, MomsLikeMe.com, and 105 hyperlocal news and information sites.
Additional information can be found at www.gannettdigital.com.
About Gannett Co., Inc.
Gannett Co., Inc. (NYSE:GCI) is an international news and information company operating on multiple platforms including the Internet, mobile, newspapers, magazines and TV stations. Gannett is an Internet leader with hundreds of newspaper and TV web sites; CareerBuilder.com, the nation’s top employment site; USATODAY.com; and more than 80 local MomsLikeMe.com sites. Gannett publishes 82 daily U.S. newspapers, including USA TODAY, the nation’s largest-selling daily newspaper, and more than 600 magazines and other non-dailies including USA WEEKEND. Gannett also operates 23 television stations in 19 U.S. markets. Gannett subsidiary Newsquest is one of the UK’s leading regional community news providers, with 17 daily paid-for titles, more than 200 weekly newspapers, magazines and trade publications, and a network of web sites.
