Anvato to license technology to Kantar Videolytics Online and Mobile Video Platform
NEW YORK – Kantar Video, a division of WPP’s insight information and consultancy network, Kantar, announced the first in a series of partnerships to bring best-of-breed technology to the Kantar Videolytics™ platform. As part of the relationship, Kantar Video announced that Anvato is providing both video syndication and tracking technology. Track, one of the Videolytics™ offerings, leverages Anvato’s technology to power Kantar’s proprietary Signature audio and video content and advertising identification offering. Agencies, brands, publishers and content owners can now receive more accurate performance, effectiveness, verification, safety, reach and user engagement metrics no matter where and when video content and ads appear.
Kantar Track is a product that delivers a true breakthrough in video tracking and analytics by following online video even when they are modified by users and distributed beyond controlled syndication. The Anvato technology, often used to enforce copyright infringement, combines audio and visual pattern recognition to provide a robust fingerprint for identifying and tracking online video.
“As long as a human being can tell it’s the same video, the Kantar Track technology, powered by Anvato’s Perceptual Signature, will be able to track it.”, stated Alper Turgut, co-founder and CEO of Anvato. “We are pleased to help power the Kantar Videolytics™ platform, which is poised to revolutionize online and mobile video syndication, measurement and optimization.”
“Anvato has demonstrated its skill at developing effective solutions to some of online and mobile video’s biggest challenges and delivers complex solutions at scale,” commented Bill Lederer, CEO of Kantar Video, and added: “Innovative, adaptable, and dependable, Anvato is a valued partner.”
The Kantar Videolytics™ online and mobile video platform is currently in private beta with several major brands, agencies and media companies.
About Anvato
Anvato is the first company that effectively applies cutting-edge computer machine vision to video content protection, syndication and contextual advertising. Anvato enables video publishers to manage, syndicate, track and monetize their content while enabling advertisers to deliver targeted messages and engage users by leveraging video context. Anvato’s patent-pending technology, Perceptual Signature, uses machine vision to extract knowledge about objects, scenes and visual cues from videos. Learn more at www.anvato.com.
About Kantar Video
Kantar Video is the New York-based business unit of Kantar, a division of WPP, the world’s leading media and marketing services company, built to accelerate global online, mobile, and multi-channel video innovation. At general release, its comprehensive Kantar Videolytics™ online and mobile video advertising and program platform will offer content identity, syndication, tracking, measurement, analytics, and optimization for marketers and their agencies, media companies, and content creators and distributors. Kantar Videolytics™ is specifically designed for on-demand ease of use and efficient workflow and analysis to promote better decision-making. Learn more at www.kantarvideo.com.
About KANTAR
Kantar is one of the world’s largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com.
About WPP
WPP is the world’s largest communications services group. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; information, insight and consultancy; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs 145,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.
