EW.com and TVGuide.com are Among Latest Publishers to Implement the Meebo Bar
MOUNTAIN VIEW, Calif. – Meebo announced that it has increased the distribution and branding capabilities of its content and community platform: The Meebo Bar. EW.com and TVGuide.com are the latest publishers to implement the Meebo Bar, which helps visitors easily connect with the people and things of importance to them by sharing and discovering content, and chatting with their friends on their favorite social networks. Since launching in 2009, the Meebo Bar has helped nearly 7,000 websites multiply the number of links shared by their visitors, and boost website traffic.
“Social connections are an increasingly important traffic source; it’s crucial for websites to take advantage of that,” said Seth Sternberg, Co-Founder and CEO, Meebo. “The Meebo Bar makes it easy for publishers to add social functionality to their sites, and provide a persistent, open experience on multiple networks that makes sharing and chat simple, fun and engaging for users.”
“The introduction of the Meebo Bar has added value for both our audience and advertisers,” says Tom Kirwan, Entertainment Weekly’s National Director of Digital Sales. “The functionality increases users’ engagement and interactivity with our content, while simultaneously allowing advertisers a unique opportunity to be front and center.”
Additionally this fall, Meebo will introduce new advertising and branding products to the marketplace, including a borderless execution and sponsored buttons. The flash-animated, borderless execution is an interactive ad placement with customized skins. The advertiser’s creative messaging can appear anywhere on Meebo’s overlay ad unit once a user scrolls over the “Media Alert” on the Meebo Bar. The sponsored buttons offer advertisers a persistent placement on the Meebo Bar that users can click to engage with sponsored features, branded content, games and more.
“The Meebo Bar and these new products offer advertisers a participatory branding experience featuring sight, sound and motion in an immersive creative canvas,” added Carter Brokaw, Chief Revenue Officer, Meebo. “In the Meebo experience, users embrace brands on their own accord and campaigns are socially optimized—a potent formula for marketers that is producing an average engagement of 50 seconds per potential customer.”
Meebo now reaches a quarter of the U.S. Internet population with 52 million monthly unique visitors and 110 million worldwide (source: comScore, June/May 2010). Monthly visitors have increased nearly +300% over the last 10 months. The company now employs approximately 120 staff members and maintains four offices in addition to its Mountain View, Calif. headquarters in New York, Chicago and Los Angeles.
Meebo–one of the Web’s fastest growing consumer Internet companies–enables more than 140 million users (source: Quantcast, June 2010) to instantly connect across their favorite social media networks, and discover content across the Web. The Meebo experience provides websites with social functionality, empowers users to control their social experience with fun, simple and engaging tools, and provides an engaging platform for advertisers with a social twist. Meebo was founded in 2005 and is a privately held company. For more information, visit bar.meebo.com or business.meebo.com.
