UK Advertising Sector: Sector Report

DUBLIN – Research and Markets has announced the addition of the “UK Advertising Sector: Sector Report” report to their offering.

This industry profile is an essential tool to help your company gain an in-depth knowledge and competitive advantage in the industry. The profile is an assimilation of insider knowledge, market characteristics and economic indicators. It analyzes the critical success factors in the industry – how the industry has evolved and how competitive dynamics have impacted market behavior.

Sectional Highlights

– Structure of the industry, market size, and growth rates have been analyzed
– Value chain analysis categorizes the value-adding activities to develop low-cost differentiation strategies
– Trend analysis detects historical patterns that could help in forecasting future demand periods
– Critical issues are reviewed that may become a threat to the industry
– PEST analysis uses a framework of external factors for macro-environmental scanning of the industry to help in taking advantage of opportunities and making contingency plans for threats
– Competitive positioning of the industry leaders has been evaluated in terms of sales, profitability, stock trend and other performance indicators

Key Benefits

– Provides input for strategic business planning
– Targets business opportunities & risks
– Exploits competitive intelligence

Target Audience

– Investment Managers
– Venture Capitalists
– Management Consultants
– Research Companies
– Other Industry Professionals

Key Topics Covered:

1. Industry Overview
2. Industry Characteristics
3. Macro-Environment Analysis – PEST
4. Competitor Analysis
5. Industry Forecast

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