PubMatic’s Ad Revenue 2010 Conference to Explore if Online Advertising Is On Brink Of Becoming A Seller’s Market

Randall Rothenberg, Terence Kawaja, Jeff Jarvis to speak at PubMatic’s 3rd Annual Premium Publisher Conference in New York City on October 7th

PALO ALTO, Calif. – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, announced details of its 3rd annual premium publisher conference, Ad Revenue 2010 ( The conference, which has sold out for the past two years, will be held at The Times Center in New York City on October 7th. The conference will bring together 400 of the online advertising industry’s most recognized thought leaders to discuss how the online advertising ecosystem is, for the first time in a decade, becoming a seller’s market where publishers have the advantage over advertisers.

“Publishers are extremely well positioned to take full advantage of the demand for audience based online advertising, whether it is happening via real-time bidding (RTB), or whether they are selling that audience directly with premium CPMs,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “The challenge for the publisher is putting the right strategic and operational plans in place, and that can only happen with a strong understanding of the opportunities the exist for them – and that is the education Ad Revenue 2010 will provide.”

Speakers at Ad Revenue 2010 include:

Randall Rothenberg, President & CEO, Interactive Advertising Bureau (IAB)
Terence Kawaja, President and CEO, LUMA Partners LLC
Jeff Jarvis, Associate Professor, Dir. Interactive Journalism at City University of New York Graduate School of Journalism; Columnist, Consultant at Guardian News and Media
Doug Weaver, Founder & CEO, Upstream Group
David Moore, IAB Chairman and Chairman & Founder of 24/7 Real Media
Kyoo Kim, VP of Sales at
Rajeev Goel, Co-Founder & CEO, PubMatic
Bennett Zucker, SVP/GM, Data Solutions at Ziff Davis, Inc.
Denise Colella, CRO, Audience Science

See full list of speakers at

Topics at Ad Revenue 2010 Will Include:

Why the Online Advertising Industry is on the Brink of Becoming a Seller’s Market
Equipping Publishers to Sell Audience Effectively Through Both Direct & Indirect Channels
Protecting The Publisher’s Audience Data In The Age of 3rd Party Audience Targeting
How Will the Advancement of Agency Trading Desks & Programmatic Ad Buying Impact the Publishers’ Direct Sales?
Display Advertising Ecosystem Revisited: A Prospective Look

See full list of topics at
PubMatic will also release The Ad Revenue 2010 Report at the conference, which is a comprehensive guide to help publishers better understand and navigate the complexity of the online advertising ecosystem. The Ad Revenue 2010 Report will be available exclusively to conference attendees for a limited time before being released to the public.

Ad Revenue 2010 is an invite-only event. While Ad Revenue 2010 is focused on helping online publishers improve their advertising revenue by discussing the very latest advertising strategies and technologies that can benefit them, the conference is open to select individuals not representing publishers that can request an invite.

Find out more at

PubMatic’s ( ad management technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.